Building tourism brand in Nam Cat Tien region

Tourists explore heritage trees at Cat Tien National Park. Photo: Ngoc Lien

In recent years, some destinations in the Nam Cat Tien area have made continuous efforts to promote local tourism brands by improving service quality, creating diversity and novelty for products and conquering prestigious domestic and international tourism awards.

The attraction of green forests

Cat Tien National Park is considered the center of tourism in the South Cat Tien area and other neighboring areas. For many years, Dong Nai province has built intra-regional and inter-regional tours with Cat Tien National Park as the key destination, connecting with other destinations in the South Cat Tien area and neighboring areas such as: Tour to explore Suoi Mo Tourist Area (Tan Phu commune) - Phu Dien rice area (Phu Hoa commune) - Cat Tien National Park; Ta Lai Community Tourism Village tour - Cat Tien National Park...

To become the focus of tours, contributing to promoting local tourism development, Cat Tien National Park always strives to develop tourism associated with environmental protection, creating a unique space for nature exploration tourism. In particular, the night animal watching tour, exploring Bau Sau area at Cat Tien National Park is one of the famous tours, attracting domestic and international tourists.

Sharing about the development of green tourism in the park, Director of Cat Tien National Park Pham Xuan Thinh said: The uniqueness of the destination is the experiences completely in the middle of natural space associated with sustainable values, environmental conservation and natural assets. In addition, Cat Tien National Park also enhances its tourism brand by conquering domestic and international tourism awards. For example, in 2023, Bau Sau area of Cat Tien National Park was recognized as Top 7 eco-tourism destinations in 2023; in 2024, Cat Tien National Park was also officially recognized by the International Union for Conservation of Nature (IUCN) as the 72nd protected area in the world to achieve the IUCN Green List title. Notably, in October 2025, Cat Tien National Park was awarded 4 international ecotourism awards 2025 (AEN-IEA 2025) by the Asia Ecotourism Network (AEN) in the categories: Biodiversity Conservation, Ecotourism Promotion (Ecotourism Promotion Category), Destination Governance (Destination Governance Category) and Community Champion Category.

As a company with many years of experience in exploiting nature discovery tours in the Nam Cat Tien area, Director of Tri An Adventure Experience Tourism Company Limited (Trang Bom commune) Pham Hoang Quoc Bao said: Cat Tien National Park is an indispensable destination for tourism businesses when exploiting tours in the Nam Cat Tien area. In recent times, his company has successfully exploited a number of discovery tours such as: cycling tours, forest exploration and night animal watching at Cat Tien National Park; Phu Dien - Ta Lai - Cat Tien National Park connection tour or Ta Lai - Cat Tien National Park tour... Tri An Adventure's tours are highly appreciated by tourists, even many long-time customers still come back many times to join the company's tours exploiting the Nam Cat Tien area.

Connecting destinations

Along with Cat Tien National Park, neighboring destinations in the Nam Cat Tien area such as Ta Lai Community Tourism Village, resorts, etc. have made many efforts in building tourism brands. Especially, after the Covid-19 pandemic, these efforts have increased many times to revive a tourism industry that has been exhausted from the prolonged "freeze" due to the pandemic.

The tourism industry is accelerating the implementation of solutions to promote green and sustainable tourism development, based on available resources such as forests, waterfalls, lakes and results from new rural construction... In particular, the Nam Cat Tien area is one of the important tourism growth poles of the province.
To continue to concretize the Resolution of the Provincial Party Committee and Provincial People's Council, in the coming time, the Department of Culture, Sports and Tourism will continue to develop tourism development plans associated with the exploitation and sustainable conservation of natural values. Thereby forming new forms of tourism, creating richness and attracting tourists such as: Dong Nai World Biosphere Reserve, Cat Tien National Park, Tri An Lake, Mo Stream, Mo Waterfall, Ba Ra Mountain; traditional craft villages, ethnic villages...
Provincial Party Committee Member, Director of Department of Culture, Sports and Tourism LE THI NGOC LOAN

One of the most obvious efforts in the Nam Cat Tien area is the revival of Ta Lai Community Tourism Village. This is an impressive destination on the domestic and international tourism map with cultural experience activities of the Stieng and Chau Ma people in Ta Lai commune, Dong Nai province. Since 2020, Ta Lai tourism has shown signs of "decline". Tourism activities are quiet and almost bring no economic value to the people. However, in order not to let the name Ta Lai be forgotten, some young people of Ta Lai village have determined to "revive" the tourist village with impressive community experience tourism activities associated with sharing and environmental protection. With those efforts, in May 2025, the Ta Lai Eco Lodge tourism product at Ta Lai Community Tourism Village was awarded the Southeast Asia Responsible Tourism Award 2025 by the Southeast Asia Sustainable Tourism Certification Program (ICRT-SEA).

Most recently, at the end of October 2025, Cat Tien Jungle Lodge Resort in Nam Cat Tien commune was awarded the World's 10 Best Boutique Hotel Awards 2025 by the International Business Association.

Director of Cat Tien Jungle Lodge Resort Duong Thi Ngoc Phuong said: To achieve this award, Cat Tien Jungle Lodge must make long-term efforts to preserve nature, develop sustainable tourism, bring domestic and international tourists high-class resort experiences in the South Cat Tien area, and at the same time meet many criteria set by the award. Cat Tien Jungle Lodge will continue to aim to develop tourism associated with the conservation of sustainable natural values, contributing with Dong Nai tourism to build the image of a green, safe, and friendly destination on the world tourism map.

Ngoc Lien

Source: https://baodongnai.com.vn/kinh-te/202511/xay-dung-thuong-hieu-du-lich-vung-nam-cat-tien-77a1519/