Affirming the brand of typical agricultural products

BHG - Products with Ha Giang's own brand such as Shan Tuyet tea, Golden cow, temperate fruit trees, Mint honey, medicinal herbs, local black pigs, and specialty rice are being developed and expanded in scale, exploited effectively, bringing high economic value in accordance with the policy and orientation of Resolution No. 17, dated October 10, 2021 of the Provincial Party Committee on developing high-quality agricultural products according to the value chain in the province for the period 2021 - 2025.

As soon as Resolution No. 17 was issued, the Provincial People's Committee developed an implementation plan for both the period and each year. Along with that, Decision No. 298/QD-UBND dated March 2, 2023 was issued approving the Project on organic agriculture development in Ha Giang province until 2025, with a vision to 2030; directing the implementation of the scientific project "selection, selection, preservation of genetic resources and effective exploitation of temperate fruit trees in the province". The Department of Agriculture and Rural Development (now the Department of Agriculture and Environment) developed an action program to implement Resolution No. 17; completed 4 scientific projects and put them into management, dissemination, application and expansion of results to serve agricultural production and socio-economic development.

Ha Giang medicinal herbs are jointly produced and processed by Golden Lotus Company.

To ensure consistent leadership and direction, districts and cities have issued 12 resolutions, action programs, and directional conclusions, directing the development of "5 trees, 3 animals" in accordance with the spirit of Resolution No. 17, suitable to local conditions and resources. In 2024 alone, Party committees, authorities at all levels and the agricultural sector have issued nearly 100 documents directing the implementation and urging the implementation of Resolution No. 17.

In order to achieve the goal of developing raw material areas for typical, high-quality products of the province, the province has so far mastered the process of producing good varieties from parent trees for temperate fruit trees. The area for planting seedless persimmon trees has increased to nearly 700 hectares; pear trees to over 2,000 hectares; plum trees to 818 hectares. The total output is estimated at nearly 4,000 tons of fruit. Medicinal and spice plants continue to maintain a stable area of ​​over 25,000 hectares; Vi Xuyen cardamom products have been certified for geographical indications; Golden Lotus Medicinal Materials Joint Stock Company has built a chain of projects linking the planting, processing and commercialization of high-value products from medicinal herbs and agricultural products.

Spring Shan Tuyet tea is handcrafted.

The Buckwheat brand continues to contribute to promoting and boosting tourism in the province; at the same time, it also links the production of Buckwheat products such as confectionery, wine, and beer. Specialty rice has expanded its production area in 2 western districts; some specialty rice varieties such as Gia Dui, Quang Nguyen sticky rice, and red rice are popular in the market and have high economic value; effectively exploiting the Geographical Indication of Gia Dui rice products.

Ha Giang Shan Tuyet Tea is a product that has affirmed its brand not only domestically but also internationally. Ha Giang Shan Tuyet Tea products are selected by Party and State leaders in receptions of heads of state around the world. Currently, the total area of ​​Shan Tuyet tea in the province is nearly 14,000 hectares, distributed throughout districts and cities; the harvested area is 13,485 hectares, with an output of over 42 thousand tons. The whole province has 1,324 ancient Shan Tuyet tea trees recognized by the Vietnam Association for Conservation of Nature and Environment as Vietnam Heritage Trees. There are 2 Shan Tuyet tea products of the province that have achieved the 5-star OCOP at the national level and many products are processed, exported and consumed in over 10 countries and territories around the world.

The Golden Cow herd increases year by year and expands the chain of goods production.

The "3 cows" (Golden cows, black pigs and honey beekeeping) continue to affirm the production value of the livestock industry. The total herd of cows in the province by the end of 2024 will develop to over 104 thousand heads, an increase of 7.09% compared to 2023, with meat output of over 3,800 tons; maintaining concentrated livestock areas in 4 districts of the Stone Plateau and exploiting the Geographical Indication of Ha Giang Golden Cow products well. The development of local black pig farming continues to expand the herd scale with the total herd at the end of 2024 reaching nearly 156 thousand heads, an increase of nearly 2% compared to 2023; the total meat output of over 8,160 tons. Mint honey maintains its brand in the market, favored by many consumers; the total bee population in 4 districts of the Stone Plateau is currently over 48 thousand, the honey output in the 2024 crop is over 261 thousand liters. Processed products from beef and pork such as dried meat, smoked meat, sausages, etc. are increasingly processed and are not only consumed in restaurants serving tourists but also consumed through e-commerce channels outside the province. With fresh meat, Cat Ly Cooperative (Vi Xuyen) has built a chain to consume fresh beef products in the province and bring them to markets outside the province. Thereby, contributing to increasing the total production value of the livestock industry in 2024 to an estimated nearly 5,484 billion VND, the proportion of livestock accounting for 36.14% in the agricultural sector.

It can be affirmed that after 4 years of implementation, Resolution No. 17 has come into life and achieved positive results such as: Commodity products such as Shan Tuyet tea, Mint honey have expanded production chains; developed new chains of specialty rice, medicinal spices suitable for sub-climate regions and local practical conditions; built many production and consumption chains of honey, Golden cow; increased the number of typical products, goods certified for product protection to 9 products; attracted over 20 enterprises and cooperatives to invest in production chains of typical agricultural products; expanded safe agricultural production areas according to organic standards, VietGAP, VietGAHP...

The development in both scale and production value of the province's specialty agricultural products is not only the result of implementing Resolution No. 17 but also realizing the breakthrough in "developing tourism and specialty agricultural products according to the value chain" as determined by the Resolution of the 17th Provincial Party Congress, term 2020 - 2025. The brand of specialty agricultural products of Ha Giang is increasingly affirmed and gradually reaches the international level.

Article and photos: DUY TUAN

Source: https://baohagiang.vn/kinh-te/202504/khang-dinh-thuong-hieu-nong-san-hang-hoa-dac-trung-51b09e1/