Awakening the spirit and aspirations of businesses

Arousing the mettle, responsibility and aspiration of businesses and production facilities; exploiting the domestic market well, exporting goods, and confidently branding "made in Da Nang" products... are the outstanding achievements of more than 15 years of implementing the campaign "Vietnamese people prioritize using Vietnamese goods" in Da Nang city.

Me Mit Food Company Limited produces many quality products, focusing on cooperation to make goods available in the national market. Photo: QUANG VIET

Focus on investment and cooperation

More than 15 years of implementing the campaign "Vietnamese people prioritize using Vietnamese goods" has helped domestic and foreign businesses and consumers correctly perceive the production and business capacity, product quality, and goods of businesses, production facilities, and cooperatives in Da Nang city.

Ms. Thai Thi Nhi, Director of Me Mit Food Company Limited (Trang Suoi block, Hoi An Tay ward) said that in order to have the company's products such as black sesame lotus seed cereal, high-class cereal, brown rice bar available in the whole country's market, in addition to the quality of goods, the role of cooperation from appreciating the potential, space, and brand of goods of companies across the country is very important.

Up to now, the company's products have been present in Da Nang, Ho Chi Minh City, Hanoi , etc. and have been highly appreciated by consumers.

“From the time I established the production facility and the company until now, I have always adhered to the principle of maintaining prestige to connect and coordinate to expand the market. I will participate in international fairs and foreign trade promotion programs, thereby connecting, negotiating and cooperating with foreign businesses and distributors to expand the market,” said Ms. Nhi.

Foreign tourists enjoy fish sauce from the traditional fish sauce and seaweed production facility of Phuc Dien - Ky Ha. Photo: QUANG VIET

The enterprise's aspiration is not only to develop the economy but also to solve employment, create raw material areas, unleash the potential for clean, organic agricultural production in the countryside and promote the image of Da Nang to international friends.

Recently, many businesses, production facilities and cooperatives in the city have focused on improving quality, technology and production lines.

Mr. Bui Ngoc Phuc, owner of the traditional fish sauce and seaweed production facility Phuc Dien - Ky Ha (Trung Toan village, Nui Thanh commune) said that in order for fish sauce products to reach far in the market, the most important thing is to build a brand.

Mr. Phuc's facility does not produce much fish sauce, about 5,000 liters per year, but the sweet, fragrant taste of the fish sauce is unmistakable. The anchovies used by Mr. Phuc as raw material are anchovies from the Ky Ha sea, famous for their freshness. During the process of preserving the raw materials, salting the fish, fermenting, bottling, and finishing the product, no additives are used.

“The semi-automatic closed-loop fish sauce bottling technology ensures food safety, creating clean fish sauce, creating trust among consumers. I invest in eye-catching labels, packaging, and traceability to create transparency for the goods. Thanks to the cooperation with distributors, the goods circulate smoothly in the market nationwide,” said Mr. Phuc.

Promote the role of a pedestal

Since the campaign "Vietnamese people prioritize using Vietnamese goods" was launched, propaganda work; promulgation of support policies; commendation of initiatives to create quality Vietnamese goods; inspection and handling of counterfeit and smuggled goods have been widely deployed in the city.

Enterprises in the city promote cooperation and trade connections with foreign enterprises to increase export volume. Photo: LOC NHIEN PHAT

Among the support policies, the industrial promotion and trade promotion mechanisms of the Ministry of Industry and Trade and the city's industry and trade sector play a role in creating a shift from small-scale production in rural economic areas to large-scale rural industrial production.

From here, the spirit of self-esteem combined with the incentive and support mechanism has created typical rural industrial products of the city, established value, and built an increasingly strong industrial ecosystem.

Over the past 15 years, Da Nang City has focused on and invested heavily in startups, innovation, and creativity. The city's startup models are increasingly developing widely, reaching national and international levels.

The start-up movement in the city has created momentum, spread the spirit of entrepreneurship, entrepreneurial spirit, and start-up culture to build economic models to produce quality products and goods to serve sustainable socio-economic development, especially promoting the campaign "Vietnamese people prioritize using Vietnamese goods" to go into depth, arousing new development momentum to achieve more outstanding results.

Chairman of the Vietnam Fatherland Front Committee of the city Le Tri Thanh said that the campaign "Vietnamese people prioritize using Vietnamese goods" has been organized and implemented synchronously and comprehensively by departments, branches and localities in the area to improve the quality and design of "made in Da Nang" goods, attracting domestic and foreign consumers, thereby arousing the intelligence, courage, responsibility and aspirations of enterprises, production facilities and cooperatives in the process of global economic integration.

Mr. Thanh suggested that departments, branches and localities study and draw lessons from practical experiences to have stronger breakthroughs in implementing the campaign in the coming time.

To further improve the quality and reputation of Da Nang goods in the domestic and foreign markets, especially the markets where our country has signed free trade agreements, enterprises, production establishments and cooperatives need to take advantage of trade promotion activities of functional sectors to continue promoting products, connecting supply and demand, exporting goods, and enhancing the position of Da Nang goods in the world market.

Source: https://baodanang.vn/khoi-day-ban-linh-khat-vong-cua-doanh-nghiep-3308239.html