Lei Jun spoke up

After a series of small print controversies, Lei Jun has stirred up social media again by responding with emojis while Xiaomi YU7 attracted attention with data superior to Tesla's car.

Lei Jun, founder of Xiaomi, recently attracted attention when sharing the battery test results of the Xiaomi YU7 electric car model in conditions similar to winter in Beijing, with a temperature of about 10°C. According to the published results, the YU7 achieved a travel range of 687 km with a distance completion rate of 83.6%, about 200 km higher than the Tesla Model Y under the same conditions.

However, instead of discussing the achievements, the online community focused on another detail, which is that Xiaomi only uses small lines to annotate advertising information.

Lei Jun did not respond directly to this comment, but instead posted eight dog emojis. This reaction caused a stir on social media, with many people thinking that he was cleverly avoiding the issue, while others found this a humorous response to divert attention to the test results.

Xiaomi’s “small print” controversy began in September, when the company was caught using small annotations on many of its products. Typical examples include the “product design goals” line on the King of Backlights poster or the mention of the material name in the SU7 model’s 2200 MPa ultra-high-strength steel advertisement. The SU7’s acceleration data was also noted to not include the start-up time.

This “big eye-catching text, small text disclaimer” layout is called Mickey style by netizens, similar to the “image for illustration purposes only” lines often seen on food packaging. Hammer brand founder Luo Yonghao also commented that this is a common practice in the industry, not just Xiaomi.

However, public opinion is still harsh on this technology giant, especially after the SU7 car accident in Chengdu that left one person dead. The incident has greatly reduced the level of sympathy of users for the company's "wordplay" advertising tactics.

In the new post, Xiaomi seems to be trying to regain trust by publishing the YU7 test report transparently, without using small print. While some people think that the 10°C test is not harsh enough to call it winter, the data still shows the remarkable performance of the new model.

Ultimately, while Lei Jun only responded with a series of emojis, the story once again reflects consumers' sensitivity to ambiguous advertising.

Source: https://znews.vn/sep-xiaomi-tiep-tuc-nhan-chi-trich-post1597438.html