Foreign tourists come to experience tourism in Hue

Identify strengths and weaknesses

The recently published report “Vietnam Provincial Tourism Development Index VTDI 2024” has shown the rankings of localities in VTDI 2024. Among the 30 provinces and cities covered by the research scope of Vietnam's Provincial Tourism Development Index, Hue ranked 9th, with many strengths and limitations pointed out.

According to the report, through analysis, some index groups showed strengths, such as: The favorable environment index group achieved 5.16 points, higher than the average score of 4.87. The infrastructure and service index group also had good results, with a score of 4.38, higher than the average score of 3.97. The tourism resource index group achieved 3.19 points, slightly higher than the average score of 3.18. The tourism sustainability index group achieved 4.40 points, higher than the average score of 4.09. However, the tourism policy and conditions index group achieved 4.10 points, lower than the average score of 4.54.

The Department of Tourism leader said that the evaluation results were based on a ranking based on 17 pillars. For Hue, the pillars with the highest ratings include health and hygiene (ranked 2nd), aviation infrastructure (ranked 4th), environmental and energy sustainability in tourism (ranked 2nd), business environment (ranked 6th), ground and port infrastructure (ranked 6th), cultural resources (ranked 7th) and safety and security (ranked 9th). These pillars demonstrate the outstanding strengths and very favorable conditions of the ancient capital's tourism industry.

Cultural beauty is one of the favorable factors for Hue to exploit for tourism.

The pillars rated at moderate level are: Socio-economic impact of tourism (rank 10), ICT readiness (rank 14), tourism infrastructure and services (rank 14), non-recreational resources (rank 21), price competitiveness (rank 18), priority for tourism (rank 16), natural resources (rank 15), and sustainability of tourism demand (rank 16). These pillars are performing well and have room for improvement. This also means that these pillars are being managed well and can be further developed.

It is worth noting that, in addition to the highly appreciated pillars, Hue tourism still faces many challenges. According to the analysis results from the provincial tourism development index of Vietnam, it is noteworthy that the two pillars with low results are human resources and labor market (ranked 24th), and data collection and sharing (ranked 26th). To improve the overall results, efforts need to be focused on improving the rankings and solving the potential problems of these pillars.

At the opening ceremony of the restaurant training course on May 6, Mr. Ho Dang Xuan Lan, Vice President of the Tourism Association and President of the Hue City Hotel Association, also shared his concerns about human resources. According to Mr. Lan, after the COVID-19 pandemic, hotels have had difficulty recruiting staff, including restaurant service staff. Many newly recruited restaurant staff have only been trained on-site and are not professional.

Currently, hotels have different restaurant service processes. The restaurant industry is constantly changing in terms of trends, service technology... requiring restaurant staff to update new knowledge and skills, and receive proper training to standardize the correct service process. This is also an issue that the Tourism Association is interested in improving along with human resources in other areas of tourism to improve service quality.

“Facing” challenges, seizing opportunities

Clearly identifying strengths and weaknesses in tourism development is an opportunity for the locality and Hue tourism industry to adjust appropriate strategies to maintain high-performing indicators and pillars; at the same time, improve the remaining limitations to enhance the local tourism development index.

Hue City Tourism Association cooperates with units to organize a competition to cook dishes with American chicken to improve the skills of chefs in restaurants and hotels.

Mr. Hoang Phuoc Nhat, Deputy Director of the Department of Tourism, said that in the near future, when implementing the policy of rearranging provincial administrative units, there will be provincial and municipal units with large areas, large scale, tourism resources and much room for development. This is both an opportunity and a challenge for Hue and other localities in how to improve competitiveness and improve tourism development indicators. The goal of all localities is to develop the smokeless industry, thereby promoting the socio-economic development of the locality and the whole country, so they must be ready to "face" difficulties, challenges and seize opportunities.

The leaders of the Department of Tourism shared that, in order to focus on developing tourism systematically, Hue has developed a project to develop tourism and tourism services in the city for the period of 2025 - 2030, with a vision to 2045, which clearly emphasizes the key tasks and breakthroughs in the coming period. In particular, institutions will be formed as a lever to promote tourism and service development. Focusing resources on investing in tourism infrastructure development. Completing a set of typical tourism products, Hue tourism brand and forming a number of new products to meet practical requirements. Focusing on effective tourism communication and promotion tasks.

The Tourism Industry, in coordination with departments, branches, units and localities, will focus on training, fostering and forming a team of human resources to meet the tasks of developing tourism - tourism services in the coming time. This includes cooperation with international organizations, hiring foreign experts to train and improve the quality of tourism human resources, especially high-quality teams, focusing on the fields of hotel management, marketing, international travel... Applying and using digital technology and creative technology in tourism management and development.

Director of the Department of Tourism Tran Thi Hoai Tram emphasized that in 2025, with the opportunity to host the National Tourism Year, Hue is also implementing many solutions to attract visitors, promote destinations, and call for investment, aiming to create a stronger breakthrough in 2025 and the following years. In addition, the industry always strengthens links with central ministries and branches; localities and is ready to listen and accompany investors and businesses to remove bottlenecks, thereby promoting Hue tourism to change strongly.

HUU PHUC - TUY NHI

Source: https://huengaynay.vn/du-lich/nang-cao-chi-so-phat-trien-du-lich-cua-dia-phuong-153546.html