The profound charm of Hoi An ancient town.

Not captivating with modern technology, nor as grand as other ancient structures, Hoi An is a charming, gentle, yet profound place that has captured people's hearts. It is the genuine simplicity of the people of the ancient town, the incredible enthusiasm of Hoi An, that provides visitors with moments of relaxation, unique souvenirs, and most importantly, a deep sense of human connection.

In the early morning, there's no better feeling than being on a rustic wooden boat, watching the sunrise gradually appear, and enjoying the gentle breeze and the soft lapping sound of the water. In the distance, shimmering golden nets peek out, waiting to catch fresh hauls of fish. The unnamed scenes and images, never referred to by a specific designation, are sometimes what stir the hearts of distant visitors, evoking a deep longing and urging them to return to Hoi An. Whether viewed from above or venturing deep into the city's alleyways, this place evokes romantic and profound emotions as the scenery, people, and waterways blend together to create a fascinating tapestry of life. Time has imbued the architecture here with an ancient atmosphere and a mossy, solemn appearance, creating a timeless and profound space.

A view of Hoi An Old Town at night.

The picturesque Hoai River nestles beside the ancient town, reflecting the tranquil houses.

The atmosphere and time of Hoi An are both preserved within its ancient wooden houses.

Even though they visit often, encountering these images makes tourists feel familiar and poetic, and makes them want to visit Hoi An again to immerse themselves in that nostalgic atmosphere.

Heritage Magazine