Industrial booths at the trade fair - Photo: VGP/Vu Phong
According to preliminary statistics from the Organizing Committee, in the first two days, more than 40 memoranda of understanding and cooperation agreements were signed, and dozens of businesses achieved sales exceeding expectations.
More than just a product showcase, the trade fair reflects the professionalism of Vietnamese businesses in their approach to the market. Many booths demonstrate management capabilities, technology, production processes, and after-sales service, aiming for international standards. This is also an opportunity for businesses to introduce their production capabilities, product quality, and ability to participate in global supply chains.
Some businesses participating in the Fair are focusing on improving production standards and quality management to serve both domestic and export markets. Standardizing processes, applying international standards, and upgrading after-sales service are considered key factors in increasing competitiveness and building trust with customers, especially foreign partners.
The booths are more professionally designed, from product display and presentation to consulting teams and after-sales service, aiming to create a positive impression and foster long-term cooperation. This demonstrates that Vietnamese businesses are increasingly viewing trade fairs as a professional trade promotion channel, linked to their long-term development strategies.
At Dekko's booth, a company representative stated that there was a significant number of visitors, primarily interested in plastic products and household appliances. Middle-aged customers were mainly interested in construction products and plumbing supplies, while older customers paid more attention to household appliances.
"The fair is an opportunity for us to showcase our production capabilities, supply chain, and after-sales service policies, while also creating opportunities to connect with domestic and international partners, aiming to expand trade in the region," a Dekko representative said.
Numerous visitors browse the industrial booths at the fair - Photo: VGP/Vu Phong
One of the highlights of the Fair was the clear shift in how businesses view trade promotion activities. No longer just about "bringing goods to sell," many businesses now see it as a "showcase of capabilities," a place to demonstrate their identity, expertise, and development direction.
A representative from Nam Kim Steel Joint Stock Company stated: "This year's trade fair is extremely large, attracting a huge number of visitors from both within and outside the country. This is a great opportunity for the company to promote its new product line. We hope the Ministry of Industry and Trade will continue to maintain and expand these 'large-scale trade promotion events,' creating conditions for Vietnamese businesses to access specialized customers and expand international cooperation."
Stalls selling Vietnamese goods attracted a large number of consumers - Photo: VGP/Vu Phong
The pride of Vietnamese products.
On the second day of the fair, the atmosphere was still filled with the sounds and colors of Hanoi's autumn. The stalls were attractively decorated, reflecting the distinct regional characteristics: from agricultural products from the Northwest highlands and handicrafts from Central Vietnam, to consumer goods and processed foods from large corporations and businesses. The shopping atmosphere was bustling and lively.
A representative from WinMart stated that in just the first two days, the number of customers doubled compared to expectations. "What makes us happiest is that consumers come not only to buy goods, but also to experience the spirit of 'Vietnamese people prioritizing Vietnamese products'," the WinMart representative said.
The fair also brought together a series of 4-star and 5-star OCOP brands and regional specialty products, from La Bang tea (Thai Nguyen), Muong Lat honey (Thanh Hoa), to Bac Giang cinnamon essential oil, affirming the position of Vietnamese goods on the domestic consumer map.
The first Autumn Fair - 2025 will take place until November 4, 2025 at the Vietnam National Exhibition Center (VEC) - Dong Anh - Hanoi.
Anh Tho
Source: https://baochinhphu.vn/ngay-thu-hai-hoi-cho-mua-thu-2025-doanh-nghiep-tap-trung-ket-noi-giao-thuong-1022510271339187.htm
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