Day 2 of the 2025 Fall Fair: Businesses focus on connecting trade

(Chinhphu.vn) - The second day of the first Autumn Fair - 2025 witnessed a clear shift in business activities: From attracting visitors to enhancing connections, seeking cooperation opportunities and expanding trade.

Industrial booths at the Fair - Photo: VGP/Vu Phong

According to preliminary statistics from the Organizing Committee, in the first two days, more than 40 memorandums of understanding and cooperation agreements were signed, and dozens of businesses achieved sales exceeding expectations.

The Fair is not only a place to display products but also reflects the professionalism in the market approach of Vietnamese enterprises. Many booths demonstrate management capacity, technology, production processes and after-sales services, aiming at international standards. This is also an opportunity for enterprises to introduce their production capacity, product quality and ability to participate in the global supply chain.

Some businesses participating in the Fair are focusing on improving production standards and quality management, serving both domestic and export markets. Standardizing processes, applying international standards and upgrading after-sales services are considered key factors to increase competitiveness and build trust with customers, especially foreign partners.

The booths are invested more systematically, from design, product display to consulting team and after-sales service, to create impression and promote long-term cooperation. This is proof that Vietnamese enterprises increasingly see the fair as a professional trade promotion channel, associated with long-term development strategy.

At Dekko’s booth, the company representative said that the number of visitors was quite large, focusing on plastic products and household appliances. Middle-aged customers were mainly interested in construction products and electrical and water supplies, while older customers paid more attention to household appliances.

"The fair is an opportunity for us to introduce our production capacity, supply capabilities and after-sales policies, while creating opportunities to connect with domestic and international partners, aiming to expand trade in the region," said a Dekko representative.

A large number of tourists visit industrial booths at the Fair - Photo: VGP/Vu Phong

One of the highlights of the Fair is the clear shift in the way businesses view trade promotion activities. No longer just "putting goods out for sale", many businesses have considered this a "capacity showroom", a place to demonstrate their identity, level and development orientation.

A representative of Nam Kim Steel Joint Stock Company said: "This year's fair is extremely large in scale, with a large number of visitors both domestically and internationally. This is a great opportunity for the Company to promote its new product line. We hope that the Ministry of Industry and Trade will continue to maintain and expand "large-scale trade promotion playgrounds", creating conditions for Vietnamese enterprises to approach specialized customers and expand international cooperation."

Stalls selling Vietnamese goods attract a large number of shoppers - Photo: VGP/Vu Phong

Pride of Vietnamese products

On the second day of the Fair, the space here was still filled with the sounds and colors of Hanoi's autumn. The booths were decorated eye-catchingly, imbued with regional identity: from booths of agricultural products from the Northwest highlands, handicraft products from the Central region, to the consumer goods and processed food areas of large corporations and enterprises. The shopping atmosphere was bustling and bustling.

WinMart representative said that in just the first two days, the number of customers coming to shop doubled compared to expectations. "What makes us happiest is that consumers come not only to buy goods, but also to experience the spirit of Vietnamese people prioritizing using Vietnamese goods," said WinMart representative.

The fair also gathered a series of 4-star and 5-star OCOP brands, regional specialty products, from La Bang tea (Thai Nguyen), Muong Lat honey (Thanh Hoa), to Bac Giang cinnamon essential oil, affirming the position of Vietnamese goods on the domestic consumption map.

The first Autumn Fair - 2025 will take place until November 4, 2025 at the Vietnam National Exhibition Center (VEC) - Dong Anh - Hanoi.

Anh Tho

Source: https://baochinhphu.vn/ngay-thu-hai-hoi-cho-mua-thu-2025-doanh-nghiep-tap-trung-ket-noi-giao-thuong-1022510271339187.htm