Recently, the City People's Committee has decided to transfer the land plot No. 3 Hanoi Street from the Land Fund Development Center under the Department of Agriculture and Environment to the Center for management and use to build a space for introducing, promoting, organizing promotional activities, supporting investment, promoting trade, promoting industry, and supporting enterprises in Hue city.

Ms. Nguyen Thi Bich Thao, Director of Hue City Center for Investment Promotion, Trade and Enterprise Support

Can you elaborate on the purpose of creating this space?

In recent years, the investment environment and business support in the area have made important strides. This is clearly demonstrated when Hue's PCI index is always in the top of the country. However, in reality, Hue city currently does not have a specialized professional space to welcome domestic and foreign investors to introduce the list of calling projects, information on planning databases, policy mechanisms; organize business connection activities, seminars, cooperation signing, data display, investment information projection using modern digital technology , in line with the trend of digital transformation and industry 4.0.

At the same time, Hue does not have a display space for investors and businesses to see the whole picture of development, including: Planning maps of industrial parks, list of projects calling for investment, typical local products, or typical successes of businesses in the area. Therefore, domestic and foreign investors and businesses when coming to Hue do not have a convenient focal point to learn about the overview of the potential, policies, planning and cooperation opportunities in the locality.

Therefore, to better accompany businesses, the idea of a space to introduce, promote, organize promotional activities, support investment, promote trade, promote industry, and support businesses was also shaped from there.

The space will be a place to introduce Hue products (illustrative photo)

So can this be understood as a "common home" for the business community instead of organizing scattered activities as before?

That's right. The space will be a friendly, professional address to welcome businesses, investors, organizations, and partners when they come to learn about and develop cooperation opportunities in Hue City. At the same time, effectively implement the goal of supporting business development, especially small and medium enterprises, and micro enterprises to overcome challenges in capital, market, and management skills.

Providing a venue for regular dialogues between the government, businesses and investors to address issues related to investment, trade and business development. This is also a place where the government and businesses can discuss preferential policies, administrative procedure reforms and sustainable development solutions to contribute to promoting double-digit growth. At the same time, all information related to investment, trade, industrial promotion and business support is collected, displayed and continuously updated, meeting the support needs of investors, businesses and related individuals and creating a rich, easily accessible source of information, thereby connecting investment opportunities and development cooperation.

What is the core throughout the design and operation of this space, madam?

The space for introducing, promoting, and organizing activities in the fields of investment promotion, support, trade promotion, industrial promotion, and business support in Hue City will be designed according to a multi-layered space model, combining static space (display, introduction) and dynamic space (events, connections, consultations), flexibly changing according to the theme.

The entire space is divided into 3 layers of activities, static and dynamic spaces interwoven and complementing each other. In which, the promotional activity layer will focus on conveying information, documents, images about the city's investment environment, trade promotion, industrial promotion and business support. The activity layer connects, dialogues, accompanies the organization of thematic events, business coffee, and periodic meetings. The activity layer of experience and product display: Introduces typical products, creating conditions for local products to "meet" the market.

The space is a comprehensive support environment for the business community from innovative startups, markets, operations, training, understanding investment needs to solving difficulties for businesses...

Trade promotion activities organized by the Center

Does this mean that this space is not only a display space, but also a place to "retain" businesses?

It can be said that. In the context that localities are promoting investment attraction, supporting enterprises to develop products, increase markets and promote brands, the formation of a specialized space for display, introduction and connection is considered necessary.

Accordingly, the exhibition space contributes to visualizing information on planning, investment project portfolio, industry potential and preferential policies. Establishing a stable and accessible location helps localities professionalize investment promotion activities, improve transparency and create a good impression with domestic and foreign investors.

The space will become a special “reception place” connecting with investors, meeting domestic and foreign distributors, introducing the quintessence of Hue's typical products, introducing typical products of other localities... With this approach, the space is not only for display and promotion, but also a place to show confidence in what Hue has and will have; the space can integrate cultural elements, product experiences, traditional craft demonstrations, creating an attractive destination for people and tourists. The display space can become part of the strategy to build and promote local brands, demonstrating cultural identity, development potential and dynamism in attracting investment, promoting trade and supporting businesses.

At the same time, the Center also aims to build a space to test sample products, demonstrate new technologies, and organize investment-market connection events for startups. This is a practical form of support, contributing to sustainable business development and promoting local entrepreneurial spirit.

Contributing to positioning the local image and enhancing brand value, what will the Center do so that the land is not only "beautiful on paper", but also operates effectively and in the long term?

The Center has thought about this. Therefore, we determined that for this space to operate effectively and in the long term, the most important thing is to be linked to the real needs and real flows of businesses. That is, businesses do not just come to exhibit, but must see this as a place where they can meet customers, connect with partners, resolve problems and receive timely policy information. The Center's permanent department will act as an "information transit station" to receive difficulties, connect with experts, and convey recommendations to management agencies.

We do not organize mass events, but build a regular schedule of activities with specific features such as business coffee programs, new product spaces, local product promotion fairs, market connection seminars, etc. organized periodically by industry and product group. These activities will have close coordination between departments, branches, associations, and unions, etc. to "together" build a friendly environment to support businesses as directed by Resolution 68 of the Politburo on private economic development.

Thank you!

Hoang Loan (performed)

Source: https://huengaynay.vn/kinh-te/ngoi-nha-chung-cho-cong-dong-doanh-nghiep-155941.html