Pon Holding becomes the new importer and distributor of Audi in Vietnam

Multinational private corporation Pon Holdings will officially take over import, sales and after-sales activities for the luxury car brand Audi in Vietnam.

From November 1, 2023, Pon Holdings, a multinational private corporation, will undertake import, sales and after-sales activities for the Audi brand in Vietnam through Audi's official dealers.

Mr. Ferry Enders – New CEO of Audi Vietnam.

Headquartered in Amsterdam (Netherlands), Pon was founded more than 125 years ago and has a long history of success in the mobility industry. Pon has more than 15,000 employees worldwide and operates well-known brands with more than 110 businesses operating in the automotive industry; bicycles; heavy equipment; electrical systems and agricultural services.

Pon is currently a long-term partner of Audi and Volkswagen Group in the European and US markets. With this change, the Audi brand is expected to have impressive development in the coming time thanks to the experience and abundant resources of the new business partner.

Pon has been a partner of Volkswagen since 1947 when the Netherlands became Volkswagen's first export market. In 1974, Pon became the official importer of Audi in the Netherlands.

Mr. Ferry Enders, CEO of Pon Holding and Mr. Tran Tan Trung, General Director of Lien A International Company, the official Audi distributor in Vietnam.

Phong also represents Bentley, Bugatti and Lamborghini in this market. In addition, the company has a strong position in the US luxury car market with a network of more than 25 luxury car dealerships including brands such as Porsche, Bentley, Lamborghini, McLauren, Jaguar, Land Rover, Ferrari, Rolls-Royce and Audi in the states of California, Texas, Missouri, and Arkansas.

Since 2020, Pon has distributed Jaguar Land Rover in Vietnam through Pon Phu Thai Mobility. Pon Holdings also owns the world's leading bicycle company Pon.Bike, which manufactures and markets more than 20 iconic bicycle brands globally.

“We are delighted to expand our partnership with Audi in this rapidly growing market,” said Ferry Enders, CEO of Audi Vietnam. “Audi is leading the way with some of the most sought-after luxury cars in the world. With extensive experience in many of the most demanding markets around the world, we look forward to providing Vietnamese customers with the best car buying and ownership experience.”

Mr. Ferry Enders - Managing Director of Audi official importer in Vietnam said: "We are delighted to expand our cooperation with Audi in this rapidly growing market...

Audi Vietnam said that to mark the next milestone of Audi in Vietnam, Audi also offers customers a series of incentives. Specifically, customers who buy Audi cars distributed at Audi Vietnam's authorized dealers from now until February 29, 2024 will receive: 1 year of bank interest support; 2 years of physical insurance; 3 years or 50,000 km of free maintenance.

This special promotion is for all high-end customers in Vietnam. All Audi models are warranted for 3 years with unlimited km, battery warranty for 8 years or 160,000 km. Customers can choose to receive promotions or deduct each package or the entire price. Specifically, 1 year of bank interest support is equivalent to 3.45% of the car value; 2 years of physical insurance is equivalent to about 2.015% of the car value; 3 years or 50,000 km of free maintenance.

Vietnam.vn