Brand Affirmation
Held for the first time, the International Ngoc Linh Ginseng Festival in Quang Nam Province in 2025 (referred to as the festival) is expected to create a space to promote and introduce unique products from Ngoc Linh ginseng and medicinal herbs typical of Quang Nam.
With the theme “Ngoc Linh Ginseng - Vietnamese Ginseng, connecting values and affirming Vietnamese brands”, the festival is expected to open on August 1 at 24/3 Square (Tam Ky City).
Mr. Tao Viet Hai - Deputy Director of the Department of Culture, Sports and Tourism said that in order for the festival to take place on schedule, in the past time, in addition to coordinating with departments and branches to continue to carry out assigned tasks in Plan 7718 of the Provincial People's Committee, the department organized work with units and enterprises to carry out festival activities, and at the same time advised the Ministry of Culture, Sports and Tourism to unify the festival organization policy.
With a common spirit of determination, up to now, preparations for the main activities as well as festival response activities have been carried out synchronously, meeting the conditions for organizing an international festival.
In addition to the opening ceremony with a special art program and the space of the ginseng procession according to the traditional customs of the Xe Dang people, many activities and events will take place within the framework of the festival.
Highlights include art exchange programs, marathon races, exhibition and culinary spaces, and scientific seminar “Ngoc Linh Ginseng - From national product to global brand”.
In addition, Quang Nam will carry out activities in response to the festival such as: Organizing famtrip, presstrip and conference on tourism development in Ngoc Linh ginseng area; organizing a writing contest about Ngoc Linh ginseng and activities to promote and promote festival tourism...
As for the ritual of worshiping and welcoming the Ngoc Linh ginseng god, after a period of research and script development, a journey highlighting the mark of honoring and thanking the mountain god will be introduced in the opening program.
The procession of the gods took place with a full procession team, a leader, a dance team combining gongs and drums and the K'cheo melody... reenacting the procession of the gods according to the traditional customs of the Xe Dang people in Nam Tra My.
This ritual is intended to honor the ginseng god and thank the mountain god for his support and for bringing a prosperous life to the people at the foot of Ngoc Linh mountain.
More specifically, from the "hidden medicine" plant, with the companionship and protection of the gods and the attention of local authorities at all levels, Ngoc Linh ginseng is gradually affirming its brand, becoming a "national treasure" of Vietnam, and is gradually reaching out to the world.
Connecting Vietnamese values
The festival opening ceremony is being urgently implemented with specific tasks. As planned, it is very likely that low-altitude fireworks will be organized for the enjoyment of locals and tourists.
In particular, throughout the festival program, Quang Nam will recreate the exhibition space combined with traditional cuisine. One of the highlights of the festival is the display of medicinal products under the OCOP brand and Ngoc Linh ginseng, along with the most unique traditional craft products of Quang Nam.
Mr. Nguyen Thanh Hong - Director of the Department of Culture, Sports and Tourism, said that in parallel with the festival preparation activities, the unit has recently assigned the Quang Nam Tourism Promotion Center to carry out the task of promoting the image and tourism to create attraction and spread the festival.
In particular, proactively coordinate with press and media agencies to report on the festival; promote communication on social networking platforms, at events; fairs, exhibitions to introduce and promote Quang Nam tourism domestically and internationally.
At the same time, information about the festival is sent to tourism businesses in the province to connect and bring the value of Ngoc Linh ginseng to continue to receive widespread attention, contributing to affirming the brand of "Vietnam's national treasure" to international friends.
At a recent meeting regarding festival preparations, Vice Chairman of the Provincial People's Committee Ho Quang Buu requested that localities and units assigned by the province to participate in serving the festival urgently review their tasks, deploy specific activities; and develop detailed plans with content suitable to the current practical situation.
The Provincial People's Committee assigned the Department of Culture, Sports and Tourism to closely coordinate with departments and branches to complete the plan to implement activities, ensuring the festival is successful, leaving a deep impression in the hearts of people and tourists.
In addition, continue to promote propaganda and promotion before, during and after the festival; encourage localities to organize festivals to ensure suitable conditions, from the Tra My Cinnamon Festival of Bac Tra My district, the conference on ginseng development of Tay Giang district to the conference on developing medicinal herbs in the highlands of Phuoc Son district, the Arieu chili festival of Dong Giang district...
Based on the proposal to organize additional tours to experience ginseng growing areas and international golf tournaments on the occasion of the festival, localities and units continue to carefully prepare the event venue, survey ginseng growing areas to serve experiential tourism, ensuring safety, savings and efficiency.
Source: https://baoquangnam.vn/sam-ngoc-linh-ket-noi-gia-tri-viet-3155975.html
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