King Seiko is a high-end Japanese watch line that was once forgotten, but has now returned and conquered the world .
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| The Grammar of Design is evident on each set of hands and hour markers. |
The Grammar of Design philosophy helps King Seiko surpass Switzerland
Before delving into the history of King Seiko watches, you should know the term “Grammar of Design”. This is a series of rules in watchmaking created by Taro Tanaka, who is responsible for Seiko’s product design.
In the context of Japan in 1950, Seiko was extremely successful domestically with its first pioneering card, the Laurel in 1913. However, in the foreign market, it did not show that, Seiko was always underestimated because of its ordinary design, not outstanding compared to its Swiss competitors.
At that time, Seiko did not have its own design department for products. In 1956, Mr. Taro Tanaka (a fresh graduate) was recruited for that position and changed the whole brand later.
He took a look at how a King Seiko and Grand Seiko watch would stand out on the Swiss counter. Taro Tanaka took some inspiration from the art of gem cutting, embedding it deeply into the design of the brand.
He called it the Grammar of Design, with four basic principles. First, all surfaces of the strap, case, hands, and markers must be cut flat and geometrically perfect to reflect light best. Second, the bezel must be a simple two-dimensional curve. Third, there must be no visual flaws on the watch, everything must be mirror-finished. Finally, each case design must be unique, no longer simply generic.
This design philosophy has created the elegant simplicity of the entire brand. Bringing Grand Seiko and King Seiko closer to users around the world. Redefining a luxurious, classy watch.
See the latest designs by: King Seiko
Mission to reach the world with Grand Seiko
King Seiko was once known as a luxury watch line, competing directly with Grand Seiko in 1960. Both developed based on the principle of equality and health to promote creativity and innovation to reach the world.
Seiko owns two manufacturing plants, Dani Seikosha (Grand Seiko) and Suwa Seikosha (King Seiko). Both operate with different goals and orientations. Grand Seiko aims to represent the high-end watchmaking industry of Seiko. Meanwhile, King Seiko was created with the purpose of providing high-quality watches to a wider audience.
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| Grand Seiko and King Seiko both have similarities but still have their own unique qualities. |
That is why King Seiko has many unique design features compared to Grand Seiko to meet different needs in the price segment. Both are considered high-quality collections with the application of Seiko's most advanced techniques at that time. For example, the high-end Zaratsu hand-finishing technique, only found on Grand Seiko.
Strategy Changed by the Quartz Crisis
The quartz crisis of 1970-1980 had a major impact on the entire watch industry. Switzerland was the place where the decline in quantity and production scale was most evident, with the number of Swiss watchmakers falling from 1,600 to 600, and employment in the industry falling from 90,000 to 28,000.
Faced with this situation, Japan was forced to change its structure and production scale to “follow” the times. It cut down on mechanical watch production and replaced it with new designs – quartz movements.
The main reason that led to King Seiko and Grand Seiko disappearing from the watch industry map at that time. However, the company chose Grand Seiko to "revive" in 1988. Currently, it is one of the most luxurious watch brands thanks to its beautiful dial structure and highly accurate Spring Drive movement.
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| King Seiko SPB287J1 red unique Sunburst effect. |
King Seiko has only officially returned in 2022 but has received a lot of attention from users. Specifically, with more than 200,000 searches worldwide, showing the heat that this brand brings.
Featuring a classic 60s - 70s design, combined with a modern, high-performance mechanical movement and many unique colors from many sources of inspiration inside and outside Japan.
Symbol of luxury and Japanese beauty
The new King Seiko still follows the design philosophy of Seiko from that year, with a sharp case, polished angular lugs, and shiny hands like a true mirror. The box-shaped sapphire crystal is raised but does not create a feeling of being too large. Comes with the Shield Logo - the medal of the collectors on the caseback, crown.
Each version sparkles luxuriously like a precious gem. There are currently 5 products at Dong Ho Hai Trieu: SPB457J1 (Ivy League), SPB279J1 (Modern Tokyo), SPB287J1 (Red Garyu-Bai), SPB389J1 (Indigo Denim) and SJE109J1 (Metropolis Silver).
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| King Seiko collection is available at Dong Ho Hai Trieu. |
Ivy League style in the United States in 1960 with a special Oxford blue shirt on the wrist. Red Garyu-Bai is the symbolic red of the red plum garden, the birthplace of the King Seiko brand. Or SJE109J1 Metropolis Silver represents the dynamic urban city of Tokyo.
Using the rare Series 6 movement on Seiko products. Providing a power reserve of 45 - 72 hours, supporting 4,800 a/m magnetic resistance to ensure accuracy over time.
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| Official Authorized Salon Watch Store of Seiko's Watch certification. |
All are on display at Seiko Watch Salon 156A Tran Quang Khai, Tan Dinh Ward, District 1, HCMC - Premium Watch Showroom Dong Ho Hai Trieu. Customers will receive a 3-year warranty from Seiko, 2-year warranty at Hai Trieu store.
Dong Ho Hai Trieu - Authorized King Seiko dealer in Vietnam
Address of 28 stores: https://donghohaitrieu.com
Hotline: 1900.6777.
Source: https://baoquocte.vn/sau-45-nam-ngung-san-xuat-king-seiko-da-tro-lai-lieu-co-con-hap-dan-293795.html
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