Create opportunities for businesses to connect to the market

Hoang Phong Dana Company Limited (Me Doan essential oil, Thanh Khe ward) introduces products at the 21st China - ASEAN Trade Fair. Photo: DVCC

Market expansion opportunities

Currently, small and medium enterprises face many difficulties in selling products and finding stable markets.

Through international trade promotion programs, many businesses have successfully signed contracts with potential partners.

For example, in 2024, Hoang Phong Dana Company Limited (Me Doan essential oil, Thanh Khe ward) participated in the China - ASEAN Trade Fair in Nanning city, China, thereby meeting and connecting with more than 30 Chinese partners.

Ms. Nguyen Thi Lien, Director of Hoang Phong Dana Company Limited said: “After that fair, we have made efforts to complete the procedures to export essential oil products and expect to export the first order to the Chinese market this August.

Participating in prestigious large-scale trade promotion events abroad is a good opportunity for businesses, especially small and medium-sized enterprises, to promote their brands and products most visually to consumers.

These activities have helped the business community reach many potential customers, saving costs and human resources in market development.

Ms. Trinh Thi Kim Tuyen, Director of Dana Elite Production, Trade and Service Company Limited (specializing in the production and trading of more than 60 agarwood products from popular to high-end), said: “After having the opportunity to participate in many trade promotion programs, we have been able to connect and learn from the experiences of large foreign enterprises to broaden our thinking, vision and have an effective development orientation.

Not stopping at 4 product lines that have been recognized as 4-star OCOP at the city level, the company continues to improve and expand more diverse products.

We always want to be informed and supported to participate in major fairs, specialized fairs, especially foreign fairs to have more opportunities to approach international buyers, aiming to strongly export products."

Efforts to reach out

With support from authorities, businesses have made many efforts to meet the conditions in export activities.

After three years of targeting the international market, My Phuong Food Company Limited (Hoa Khanh Ward) has now exported products to many countries such as China, Korea, Japan, USA, Poland, Russia, UK...

Besides the traditional Top Coco cake line, the company continues to innovate and create new products such as fruit coconut cake, coconut cake combined with nuts to meet the diverse tastes of global consumers.

The company has 3 main product lines with more than 20 baked coconut cake codes produced with a capacity of about 3 tons per day, of which 50% of the output is for export.

Ms. Mai Thi Y Nhi, co-founder of My Phuong Food Company Limited, shared: “When stepping out into the world , every process from selecting ingredients, processing to packaging must achieve almost absolute precision.

Each market has its own requirements, forcing the whole team to constantly learn, adapt, and improve product quality to reach international standards.

From trade promotion programs through support from city departments and agencies and the Ministry of Industry and Trade , we have had more partners and signed many export contracts.

Therefore, in the coming time, the company hopes to continue participating in business delegations to promote trade and advertise products in international markets."

In the last months of the year, the Department of Industry and Trade continues to organize trade promotion activities to stimulate shopping such as: EWEC Da Nang Fair 2025, Mega Sale YearEnd 2025 program...

In particular, performing well the role as a focal agency in implementing Free Trade Agreements (FTAs), creating a favorable foundation for businesses to boost exports.

The Department has developed a plan to organize foreign market trade promotion activities in 2025 to support businesses in promoting products and brands to international markets, expanding distribution channels, connecting trade and finding potential partners in key countries.

Specifically, the Department of Industry and Trade will organize a business delegation to connect with trade and visit the Worldfood Moscow 2025 International Food and Beverage Fair from September 14 to 19; a business delegation to participate in the 21st Malaysia International Halal Exhibition (MIHAS 2025) from September 16 to 20; and a business delegation to participate in the 22nd ASEAN - China Trade Fair (CAEXPO 2025) from September 17 to 21.

Source: https://baodanang.vn/tao-co-hoi-cho-doanh-nghiep-ket-noi-thi-truong-3298821.html