TikTok adds feature to compete with Twitter

SGGPO July 25, 2023 11:31

TikTok - a popular social media platform for users to create, view and share short videos - said it will offer text-only posts, giving users a platform that can replace Twitter, which is undergoing a major overhaul.

Tiktok offers additional text post service. Photo: TikTok

According to TikTok's announcement, text posts on this platform are mostly similar to the features on the Instagram app of Meta - the group that launched the Threads app earlier this month to attract Twitter users.

Like Threads, TikTok’s expansion has many favorable conditions thanks to its 1.4 billion monthly active users, according to the Business of Apps website. However, unlike Meta, TikTok has chosen to integrate the text feature into its own app instead of launching a separate product like Threads.

The new version of TikTok is said to be more lively than posts on Twitter or Threads. Accordingly, users can add background colors, music and stickers to posts. According to TikTok, the new version will expand "content creation boundaries for everyone on TikTok" as well as exploit "creativity" in comments and captions.

Aside from Threads, smaller platforms like Mastodon, Bluesky, and Substack Notes have emerged as potential rivals to Twitter, but so far, none have been able to "usurp" Twitter's throne despite the turmoil the company is facing, including mass layoffs and a sharp decline in the number of advertisers.

Source