The leading platform creates momentum for the HOSE listing milestone.
Masan Consumer's Roadshow event on December 4th (a subsidiary of Masan Group (Hose: MSN)) attracted market attention as the company officially announced its plan to list on the HOSE, affirming a new phase of development after nearly 30 years of persistently building its position in the Vietnamese consumer goods industry.
MCH's leadership doesn't stem from a single segment, but from the synergy between its essential product portfolio, extensive brand coverage, and operational capabilities proven through multiple market cycles. According to the plan shared at the event, MCH shares will complete their listing on the HOSE in December 2025.
With Masan Consumer's product portfolio ranging from family meals to daily consumer needs: spices, instant noodles, beverages, convenience foods, etc., many brands such as CHIN-SU, Nam Ngư, Omachi, Kokomi, and Wake-Up have become familiar to many generations of Vietnamese people, contributing to creating a stable consumer demand base, a core element that helps the business maintain a highly predictable business model. On this foundation, the distribution system with 345,000 points of sale, combined with the WinCommerce retail system, gives MCH a rare advantage in speed, coverage, and efficiency in reaching consumers.
With its operational foundation strengthened, MCH's leadership emphasized the focus of its development strategy at the event, highlighting clear and consistent implementation pillars. The Retail Supreme model helps businesses connect more directly with retailers and consumers, while creating a systematic operational data stream to optimize portfolio, display, and sales performance.
With its leading position in one of the most important structural trends in Vietnam's FMCG industry - premiumizing the consumer experience - and the advantage of owning "national brands," Masan Consumer has a solid foundation to elevate the consumer experience, thereby increasing value and efficiency in each product category.
The Go Global strategy is expanding the brand's footprint to more than 26 countries, bringing Vietnamese products closer to international consumers.
In line with its strategy, MCH's financial performance also demonstrates outstanding stability: Between 2017 and 2024, revenue grew at a compound annual rate of approximately 13%, while the operating profit margin consistently exceeded 23%, despite economic fluctuations. Simultaneously, after-tax profit between 2022 and 2024 continued to grow at a compound annual rate of approximately 20%, demonstrating increasingly strong profit growth.
Masan Consumer's sustainable financial performance across multiple periods has placed it among the leading FMCG companies in Southeast Asia in terms of financial results, on par with top regional corporations in terms of compound revenue growth exceeding 10% and net profit margins exceeding 20%. This is proof of its superior competitiveness, scalability, and ability to maintain high financial performance in the long term.
Listing on HOSE: The next step in the journey to modernize Vietnamese consumption.
The move to list on the HOSE (Ho Chi Minh Stock Exchange) has significance that goes beyond purely financial matters. The HOSE is the exchange with the highest standards of transparency, bringing together leading companies and attracting significant institutional capital. By choosing the HOSE, Masan Consumer not only affirms its management capabilities but also sends a message about its readiness to align with the higher standards of the Vietnamese capital market.
Listing on the HOSE (Ho Chi Minh Stock Exchange) marks a significant step forward in expanding access to international capital. The FMCG sector is highly valued by investment funds due to its stable demand, low-cycle model, and good forecasting capabilities. Upon listing on the HOSE, MCH could be considered for inclusion in indices such as VN30, VN100, FTSE Vietnam 30, or MVIS Vietnam Index, thereby attracting ETF and index-tracked funds – sources of capital that are increasingly important to the Vietnamese market. This would increase liquidity, enhance the company's positioning, and attract the attention of global investors.
For the market, the listing of Masan Consumer on the HOSE adds a rare "consumer blue-chip" stock, helping to rebalance the industry structure on the exchange, which is currently skewed towards banking and real estate. MCH's presence contributes to the market's sustainability and strengthens investor confidence as Vietnam aims to complete its market upgrade by 2026.
From a long-term perspective, the listing on the HOSE is not only a step forward in terms of capital markets but also aligns with Masan Consumer's vision of "modernizing Vietnamese consumption." A higher listing status allows the company to expand its access to capital, thereby increasing investment in R&D, developing new products, standardizing supply chain operations, and promoting the digitalization of its distribution system. When these resources are efficiently channeled, MCH will be able to expand its portfolio, improve consumer quality, and make a positive contribution to the "modernization of consumption" in Vietnam.
Masan Consumer is a subsidiary of Masan Group (HOSE: MSN), one of Vietnam's leading consumer goods and retail businesses. With nearly three decades of service to consumers since its establishment in 1996, Masan Consumer has continuously innovated to deliver quality products that meet the essential needs of millions of families. The company currently owns a diverse portfolio of FMCG products in the fields of spices, convenience foods, beverages, personal and household care, with familiar brands such as CHIN-SU, Nam Ngư, Omachi, Kokomi, and Wake-up 247. Masan Consumer's products are present in over 98% of Vietnamese households and are exported to more than 26 countries worldwide , affirming its position as one of the leading profitable FMCG companies in the region.
Source: https://baonghean.vn/tu-can-bep-viet-den-san-hose-buoc-tien-lon-cua-masan-consumer-10314698.html
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