Billionaire Nguyen Dang Quang compares Masan Consumer to a "family heirloom diamond"

(NLDO) - Billionaire Nguyen Dang Quang emphasized that the Vietnamese market is shifting from a saving to spending state due to the explosion of the middle class.

On the afternoon of December 4, in Ho Chi Minh City, Masan Consumer Joint Stock Company (Masan Consumer, stock code MCH) held a meeting with shareholders, sharing growth stories on the occasion of transferring listing from UPCoM to Ho Chi Minh City Stock Exchange (HOSE) in December 2025.

Speaking here, billionaire Nguyen Dang Quang, Chairman of the Board of Directors of Masan Group, called Masan Consumer a "family heirloom diamond" - not just a fancy way of saying it but based on core elements, surpassing even the 4C standard of a regular diamond.

It is a sustainable investment value with growth potential.

Mr. Quang emphasized that Masan Consumer is facing a great opportunity when Vietnam's GDP per capita reaches the 5,000 USD mark. This is the threshold where the middle class explodes, shifting from saving to spending to enjoy a better quality of life, creating strong growth momentum for the consumer goods industry.

He cited holidays and festivals, with people traveling everywhere—returning to their hometowns, visiting relatives, traveling abroad—as examples of this change.

Billionaire Nguyen Dang Quang shares about the changes of Vietnamese consumers

Mr. Nguyen Dang Quang spoke at the event on the afternoon of December 4.

Next is the industry-leading position of many brands under Masan Consumer, which Mr. Quang compared to Apple in the phone industry.

Masan Consumer's products are present in 98% of Vietnamese households, with many brands generating over $100 million in annual revenue, such as Chin Su, Nam Ngu, Omachi, Kokomi, Wake-Up 247, and leading in approximately 80% of essential fast-moving consumer goods (FMCG) sectors: fish sauce, soy sauce, chili sauce, instant noodles, instant coffee, and coffee-flavored energy drinks.

Masan Consumer has a large market coverage.

In addition, Masan Consumer also owns the number 1 widespread, effective and sustainable distribution system in Vietnam with direct coverage of up to 500,000 points of sale.

The Chairman of Masan Group outlined three pillars of growth for Masan Consumer: globalization, bringing Vietnamese cuisine and values ​​to the world with perseverance; using technology to innovate faster and more efficiently; and product premiumization.

He cited the example of Chin-su chili sauce selling for $10 in South Korea compared to $1 in Vietnam to illustrate the potential for product value appreciation.

Source: https://nld.com.vn/ti-phu-nguyen-dang-quang-vi-masan-consumer-la-vien-kim-cuong-gia-bao-196251204204610519.htm