With the proliferation of streaming services, gaming platforms, and digital content, today's living room is no longer simply a living space, but has become the entertainment and connection center of the whole family.
TVs play a central role in this transformation, which is why more and more consumers in the Southeast Asia and Oceania (SEAO) region are opting for “all-in-one” TVs that can deliver a rich content library.
The results of a market survey show that image quality and screen technology are still the factors most highly valued by consumers in the region when deciding to choose a TV.
TVs have become the "brain" of home entertainment systems and the image quality of the screen is the top concern for many people (Illustration: Getty).
In a market flooded with technical jargon and sound-alike features, visual “authenticity” has become the key criterion for product survival.
However, not all display technology is created equal. The viewing experience can be significantly affected if users cannot distinguish between marketing gimmicks and real technological innovation.
This is especially true with QLED (Quantum Dot Light Emitting Diode) technology. QLED TVs use tiny semiconductors to deliver superior color accuracy, brightness, and viewing angles.
When properly integrated, quantum dots produce a color gamut close to human visual capabilities, helping to maintain even brightness, consistent color at all viewing angles, while minimizing blue light emissions.
The study also found that consumers in the SEAO region are increasingly concerned about durability, expecting their TVs to serve their entertainment needs for many years.
Besides image quality, the survey also recorded that nearly 25% of participants highly appreciated smart features when choosing to buy a TV.
The TV market is increasingly competitive, forcing companies to continuously integrate new technology to make their mark and attract users.
In which, true image quality is still the core factor - both a need and a constant pressure for innovation for manufacturers.
Source: https://dantri.com.vn/cong-nghe/vi-sao-hinh-anh-chan-thuc-lai-la-yeu-to-song-con-tren-thi-truong-tv-20250530121936236.htm
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