Vietnam becomes a global luxury real estate investment destination | Project | Finance

Vietnam has become the most attractive destination in Southeast Asia for investments in luxury real estate.

According to the International Business Times, increased attention from international investors, strong demand for branded real estate, and superior product value are making Vietnam the most attractive destination in Southeast Asia for investments in luxury real estate.

Specifically, IBT assessed that Christie's International Real Estate's listing of Masterise Homes' luxury and branded real estate projects is an important milestone, affirming the position of Vietnamese real estate on the world map.

The timing of luxury real estate in Vietnam

This unit cited a report from Knight Frank indicating that the high-end real estate segment in Vietnam is growing rapidly thanks to the rise of the upper class and the strong, sustainable growth of the economy .

The International Monetary Fund (IMF) forecasts that Vietnam will achieve GDP growth of 6.5% by 2025, contributing to the increase in the number of high net worth individuals (HNWIs) at a rate of 12% per year. Meanwhile, the number of ultra-high net worth individuals (UHNWIs) also recorded an increase of 2.4% in 2023. Knight Frank predicts that this trend will continue, with the number of UHNWIs in Vietnam expected to increase by 30% from 2023 to 2028, corresponding to an average growth rate of about 6% per year.

The increase in wealth has increased the demand for high-value real estate. Furthermore, as of 2023, Vietnam has attracted a growing expatriate community, with approximately 100,000 foreigners living and working here. This population growth has contributed to the demand for high-end residential real estate projects, especially in major urban centers such as Ho Chi Minh City and Hanoi .

Vietnam also offers outstanding value for money in real estate. Luxury apartments here are priced 30-40% lower than in regional countries such as Thailand and Singapore. According to Mordor Intelligence, capital appreciation in Vietnam is 10-15% per year, reinforcing the market’s appeal. With a forecast growth rate of 13.65% from 2025 to 2030, Vietnam is quickly establishing itself as a luxury real estate investment destination in Southeast Asia.

The cooperation between Masterise Homes and S&S CIRE marks an important milestone for Vietnam real estate – Photo provided by Masterise Homes

At the event, Ms. Tu Le, Operations Director of S&S Group, emphasized CIRE's strict listing standards: "Each property must demonstrate luxury, uniqueness and scarcity, from coastal villas, historic castles, to modern apartments or one-of-a-kind mansions."

Accordingly, Masterise Homes projects are introduced and distributed globally through CIRE's network, including Grand Marina, Saigon - Mariott branded apartments; JW Marriott (District 1, Ho Chi Minh City); The Rivus - Elie Saab branded villas (District 9, Ho Chi Minh City); and SOHO commercial townhouses in the international standard urban area The Global City (Thu Duc City) - the first and only urban area in Vietnam currently designed by Foster+Partners.

Sharing about the cooperation relationship with S&S CIRE, Ms. Nguyen Thi Minh Phuong, Director of Business Development in the South of Masterise Homes, said: "In the context of rapid and stable economic development, luxury real estate assets in Vietnam have the potential for sustainable growth and this is also an ideal time for investors".

Vietnam: Destination for Global Investors

The fact that a Vietnamese developer has been introduced and distributed a product portfolio globally by a prestigious global network with 250 years of history shows the appeal and competitiveness of Vietnamese luxury real estate in the international arena.

Ms. Minh Phuong also emphasized that this event will help domestic customers and investors better understand the value of townhouses in international-standard urban areas, branded apartments and villas - assets that have been recognized globally for their difference, superiority and timeless sustainable value.

Vietnam is rapidly establishing itself as a luxury real estate investment destination in Southeast Asia. - Photo provided by Masterise Homes

Mr. John Hearns, Senior Vice President of Global Branded Real Estate Project Operations of Marriott International, spoke at the opening ceremony of JW Marriott Residences Grand Marina Saigon apartment complex at Sea Tower: "Grand Marina, Saigon is not only the largest Marriott branded apartment complex; JW Marriott in the world but also marks the launch of the first urban segment JW Marriott apartment complex in Asia - Pacific. We believe that the project not only meets international branded real estate standards but also contributes to enhancing the attractiveness of Ho Chi Minh City, turning it into an ideal destination for the global elite."

Looking further ahead, this partnership lays a solid foundation for the growth of the luxury real estate segment in Vietnam. Growing interest from foreign investors coupled with strong demand for branded real estate is positioning Vietnam as an attractive destination for high-end real estate investments.

Ms. Minh Phuong shared: "Our expectations for the partnership with S&S CIRE, although ambitious, are built on the great potential we see in the Vietnamese luxury real estate market: to introduce the timeless values ​​of Vietnamese real estate to the world and thereby contribute to the growth of the Vietnamese market at a rate commensurate with its potential."

Source: https://diaoc.nld.com.vn/viet-nam-thanh-diem-den-dau-tu-bat-dong-san-cao-cap-toan-cau-196250314172000882.htm