Vietnam becomes a global destination for high-end real estate investment | Projects | Finance

Vietnam has become the most attractive destination in Southeast Asia for investment in luxury real estate.

According to the International Business Times, increased attention from international investors, strong demand for luxury real estate, and the superior value of the products are making Vietnam the most attractive destination in Southeast Asia for high-end real estate investments.

Specifically, IBT considers Christie's International Real Estate's listing of Masterise Homes' luxury and high-end real estate projects a significant milestone, affirming the position of Vietnamese real estate on the world map.

The time is right for luxury real estate in Vietnam.

This unit cites a report from Knight Frank indicating that the luxury real estate segment in Vietnam is rapidly developing thanks to the rise of the affluent class and the strong, sustainable growth of the economy .

The International Monetary Fund (IMF) forecasts Vietnam's GDP growth to reach 6.5% by 2025, contributing to a 12% annual increase in the number of high net worth individuals (HNWIs). Meanwhile, the number of ultra-high net worth individuals (UHNWIs) also recorded a 2.4% increase in 2023. Knight Frank predicts this trend will continue, with the number of UHNWIs in Vietnam expected to increase by 30% from 2023 to 2028, corresponding to an average growth rate of approximately 6% per year.

The increase in assets has fueled demand for high-value properties. Furthermore, as of 2023, Vietnam has attracted a growing expatriate community, with approximately 100,000 foreigners living and working there. This population growth has contributed to the increased demand for high-end residential real estate projects, particularly in major urban centers like Ho Chi Minh City and Hanoi .

Vietnam also offers exceptional value in real estate investment. Luxury apartments here are priced 30-40% lower than in regional countries like Thailand and Singapore. According to Mordor Intelligence, the rate of capital appreciation in Vietnam reaches 10-15% annually, reinforcing the market's attractiveness. With a projected growth rate of 13.65% from 2025 to 2030, Vietnam is rapidly establishing itself as a luxury real estate investment destination in Southeast Asia.

The collaboration between Masterise Homes and S&S CIRE marks a significant milestone for Vietnam's real estate market – Photo provided by Masterise Homes

At the event, Ms. Tu Le, Chief Operating Officer of S&S Group, emphasized CIRE's strict listing standards: "Each property must showcase luxury, uniqueness, and scarcity, from beachfront villas and historical castles to modern apartments and bespoke mansions."

Accordingly, Masterise Homes' projects are introduced and distributed globally through CIRE's network, including Grand Marina, Saigon - the Marriott luxury apartment complex; JW Marriott (District 1, Ho Chi Minh City); The Rivus - Elie Saab-branded mansions (District 9, Ho Chi Minh City); and SOHO commercial townhouses in The Global City (Thu Duc City) - the first and only urban area in Vietnam currently designed by Foster+Partners.

Sharing her thoughts on the partnership with S&S CIRE, Ms. Nguyen Thi Minh Phuong, Director of Business Development for Southern Vietnam at Masterise Homes, said: "In the context of a rapidly developing and stable economy, luxury real estate assets in Vietnam have the potential for sustainable growth, and this is also an ideal time for investors."

Vietnam: A destination for global investors.

The fact that a Vietnamese developer is being introduced and distributed globally by a prestigious organization with a 250-year history demonstrates the attractiveness and competitiveness of Vietnam's luxury real estate on the international stage.

Ms. Minh Phuong also emphasized that this event will help domestic customers and investors better understand the value of townhouses in international-standard urban areas, luxury apartments and mansions – assets that have been recognized globally for their distinctiveness, superiority, and enduring value.

Vietnam is rapidly establishing itself as a luxury real estate investment destination in Southeast Asia. - Photo provided by Masterise Homes

John Hearns, Senior Vice President of Global Luxury Property Operations at Marriott International, stated at the opening ceremony of JW Marriott Residences Grand Marina Saigon at the Sea Tower: "Grand Marina, Saigon is not only the world's largest luxury Marriott residence, but also marks the launch of the first urban-segment JW Marriott residence in Asia Pacific. We believe this project not only meets international luxury property standards but also contributes to enhancing the attractiveness of Ho Chi Minh City, making it an ideal destination for global elites."

Looking further ahead, this partnership lays a solid foundation for the development of the luxury real estate segment in Vietnam. The increasing interest from foreign investors, coupled with strong demand for luxury properties, is positioning Vietnam as an attractive destination for high-end real estate investments.

Ms. Minh Phuong shared: "Our expectations for the partnership with S&S CIRE are ambitious but built on the enormous potential we see in Vietnam's luxury real estate market, which is to introduce the timeless values ​​of Vietnamese real estate to the world and thereby contribute to the growth of the Vietnamese market at a rate commensurate with its potential."

Source: https://diaoc.nld.com.vn/viet-nam-thanh-diem-den-dau-tu-bat-dong-san-cao-cap-toan-cau-196250314172000882.htm