Vietnam in top 3 searches of European tourists in summer 2024

The number of searches for accommodation in Vietnam by European tourists increased this summer.

According to Agoda, Vietnam is the third fastest growing destination in Asia for European tourists based on accommodation searches (for bookings checked in during July and August). Specifically, in April, Malaysia recorded an 89% increase in searches. Japan ranked second with a 71% increase compared to last year. Vietnam ranked third, recording a 66% increase in searches from European tourists compared to the same period last year. In Vietnam, the three most searched destinations by European tourists are Ho Chi Minh City, Hoi An and Nha Trang. The number of tourists from Europe with the highest number of searches for Vietnam comes from France, Germany, the UK, the Netherlands and Spain, respectively.

International tourists are interested in Vietnam

NHAT THINH

Mr. Vu Ngoc Lam, Country Director of Agoda Vietnam, shared: "The increase in searches for Vietnam tourism compared to last year shows the growing appeal of Vietnam to European visitors. It is great that more and more European tourists are choosing Vietnam as their summer vacation destination." Asian destinations continue to have a strong appeal to many tourists, including European tourists, because of the richness of their travel experiences. According to the Vietnam National Administration of Tourism, the total number of international visitors in the first 4 months of 2024 reached 6.2 million, an increase of 68.3% over the same period in 2023. The number of international visitors is also 3.9% higher than before the pandemic, showing a very good recovery and development of the Vietnamese tourism market. In terms of market size, South Korea continues to be the largest sending market to Vietnam with 1.6 million arrivals (accounting for 25.8%). European markets also continued to grow strongly by 63.8% thanks to the effectiveness of the open visa policy applied from mid-August 2023. Most markets are very positive, including major markets such as the UK up 35.2%, France up 41.7%, Germany up 36.9%...

Mai Phuong - Thanhnien.vn

Source: https://thanhnien.vn/viet-nam-vao-top-3-luot-tim-kiem-cua-du-khach-chau-au-trong-dip-he-2024-185240524152512789.htm