Vietcombank is in the list of Top 30 most valuable brands in Southeast Asia in 2024 (Source: Kantar)
Vietnamese banking brand makes its mark in the region
Vietcombank has just made a memorable milestone when it became the only representative of Vietnam to be included in the Top 30 most valuable brands in Southeast Asia in 2024, according to the announcement of Kantar BrandZ - the world's leading prestigious market research organization. With the 20th position in the ranking, Vietcombank is valued at 2.105 billion USD, an increase of 18% compared to 2023.
At the certification ceremony held on June 11 in Hanoi , Mr. Le Hoang Tung - Deputy General Director of Vietcombank shared: Being recognized in Kantar's rankings is a testament to Vietcombank's persistent efforts in building its brand, constantly innovating to improve customer experience. This is a big step forward for us on the regional brand map.
Notably, Vietcombank is the only Vietnamese banking brand to appear in the rankings, alongside other big names such as DBS (Singapore), UOB (Singapore) and OCBC (Singapore). This not only demonstrates the efficiency of business operations but also shows a clear shift in Vietnamese businesses' branding strategies.
Vietcombank representative, Mr. Le Hoang Tung - Deputy General Director (left) received the certificate of "Top 30 most valuable brands in Southeast Asia" from Kantar representative, Mr. Sumit Kamra - Director of Strategic Development Kantar Insights - Photo: VGP/HT
Leading Brand Index in Vietnam
According to a report from Kantar, Vietcombank currently holds 14% market share in the minds of Vietnamese consumers, leading the entire domestic banking industry. Notably, Vietcombank's Demand Power Index (DPI) - an important index reflecting brand strength - reached 204 points, far surpassing the second place in Vietnam (163 points) and exceeding the industry average of 100 points.
Not only that, Vietcombank also achieved other outstanding indicators such as: 148 points for brand recall; 143 points for emotional connection and ability to meet expectations; 127 points for differentiation and leadership in the industry. These numbers affirm Vietcombank's pioneering role and strong influence in the hearts of consumers, while reflecting a highly sustainable and clearly differentiated brand in the financial market.
Vietcombank's brand value in 2024 will reach 2,105 million USD and its brand strength index will reach 204 points (Source: Kantar BrandZ)
Mr. Sumit Kamra, representative of Kantar, commented: "Vietcombank is not only a bank, but also a symbol of trust, innovation and commitment to serving the community. In the context of increasingly fierce competition, Vietcombank's position in the rankings is a clear demonstration of the true value that this bank brings."
Kantar BrandZ's brand valuation methodology is based on two main pillars.
First, financial value: reflects the business performance of the enterprise in the market.
Second, Brand Contribution: determined through consumer surveys, measures current appeal, future value creation potential, and ability to command a premium price.
The combination of financial data and consumer reviews helps Kantar's rankings accurately reflect a brand's position both in the market and in the minds of customers.
With this achievement, Vietcombank not only enhances the position of the national brand, but also contributes to affirming the competitiveness of Vietnamese enterprises in the regional arena. Moreover, being in the Top 30 with the "giants" of ASEAN is the result of a long-term brand strategy, consensus of the team and trust from millions of domestic and foreign customers. Being ranked with big names in the region such as DBS, UOB, OCBC... is a testament to Vietcombank's steadfastness and regional position.
Mr. Minh
Source: https://baochinhphu.vn/vietcombank-vao-top-30-thuong-hieu-gia-tri-nhat-dong-nam-a-102250611170525161.htm
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