Watching and accompanying is becoming a new trend in the digital entertainment industry.

In recent years, the Vietnamese entertainment and film industry has continuously set revenue records, with many domestic films reaching the highest level in history. Young audiences are increasingly looking for new experiences, incorporating technology and interactivity, and want to participate more deeply in the creative process, rather than just consuming content.

According to Mr. Phan Huu Hieu, General Director of OMedia and representative of the Enterise project, the digital entertainment market in Vietnam and Southeast Asia is considered one of the fastest growing regions, opening up great opportunities for digital creative models. Today, the young audience generation not only enjoys entertainment content but also wants to participate more deeply, from giving feedback, interacting to accompanying the development of the product.

Mr. Phan Huu Hieu, General Director of OMedia and representative of the Enterise project, shared about the Enterise entertainment platform with the expectation of exporting Vietnamese culture globally. Photo: AV

This need is not only for pure entertainment but also associated with the desire to affirm cultural identity and national pride in the context of international integration. Modern digital entertainment platforms have shown that the “watch and accompany” model is an inevitable trend when combining content, technology and community experience.

Mr. Phan Huu Hieu believes that in Vietnam, the digital entertainment trend is not only a technology story but also an opportunity for young audiences to directly spread Vietnamese culture, bringing local values ​​closer to international friends. Grasping the new trend, OMedia Media & Entertainment Joint Stock Company and strategic partners have developed the Enterise entertainment platform. This is a pioneering digital entertainment platform in Vietnam, where audiences can not only watch movies but also participate, accompany and own cinematic values.

"Enterise is positioned as a "digital cultural gateway", starting with Vietnamese cinema and entertainment content, then aiming at the international market. The goal of the project is to bring local films and cultural products to a wide global audience, through short films, independent films and digital creative content, creating a journey to spread Vietnamese culture stronger and more dynamic than ever," Mr. Hieu added.

After more than 3 years of construction, the Enterise project has proven its business efficiency and is entering the preparation stage to launch the first international standard film. This is considered an important step to affirm production capacity as well as a direction in line with modern entertainment trends.

OMedia representative emphasized that with its technology platform and professional team, Enterise has all the elements to develop into a complete digital entertainment ecosystem. The announcement of project development also marks an important milestone, ensuring transparency and legal foundation for Enterise to enter the acceleration phase.

Source: https://baotintuc.vn/van-hoa/xem-va-dong-hanh-tro-thanh-xu-huong-moi-trong-nganh-giai-tri-so-20250918173005914.htm