Vietnamese people's online search trends in the first 3 months of 2025

According to a report by the Coc Coc search platform, in the first quarter of 2025, users will pay special attention to administrative reform policies, especially the merger of provinces and cities and the streamlining of the state apparatus.

Search data recorded a 162% increase in keywords related to “ministry merger”, “ministry reduction”, “streamlining the apparatus”, while “province-city merger” skyrocketed by 439%. This reflects the people’s deep interest in major government decisions.

Users look up information online.

In addition, traffic is also a hot topic with the number of searches for “cold fines” increasing by 170.3% after the Ministry of Public Security ’s VNeTraffic application officially came into operation. At the same time, the level of interest in new regulations in the Law on Road Traffic Order and Safety No. 36/2024/QH15 also increased sharply, demonstrating people’s initiative in updating legal information.

Concerns about cross-border fraud continued to rise in the first quarter of the year, according to the report. Searches for the keyword “Cambodia fraud” increased by 378%, stemming from a series of cases involving illegal labor. Many victims were tricked into going to Cambodia with promises of easy work and high salaries, but were instead forced to participate in online fraud activities.

This reality raises an urgent need to raise public awareness and tighten management of overseas workers. People need to be especially vigilant against attractive invitations from abroad to avoid becoming victims of scams.

Notably, the song “Bac Bling” made a strong impression when combining young artists with veteran names, creating a special attraction. The number of searches related to “Hoa Minzy”, “Bac Bling”, “Xuan Hinh” and “Tuan Cry” increased by 600%.

The field of artificial intelligence (AI) continues to attract attention, especially AI chat tools. Besides ChatGPT, “DeepSeek” and “Grok” have emerged as two formidable competitors, with search growth reaching 274,686% and 9,080% respectively.

The first quarter of 2025 witnessed many scandals related to false advertising and lack of transparency in charity activities. On March 20, 2025, the authorities punished the act of false advertising for the product "Kera vegetable candy", causing the number of searches for "Hang Du Muc" to increase by 270% and "Nguyen Thuc Thuy Tien" to increase by 27%.

Meanwhile, TikToker Pham Thoai faced suspicions of lack of transparency in managing the donation fund for the sick child Bap, causing searches for "Pham Thoai" to increase by 153% and "bap's mother" to increase by 13,100%.

The report is built based on queries obtained on the Coc Coc search engine and web browsing data on the Coc Coc browser by device. All information in this report is anonymous and does not affect the user's information security.

According to baotintuc.vn

Source: https://baolaocai.vn/xu-huong-tim-kiem-tren-mang-cua-nguoi-viet-nam-3-thang-dau-nam-2025-post399777.html