Nha Trang is among the most searched destinations by Vietnamese tourists in the summer of 2025.

According to Booking.com's "Travel Trends Forecast 2025" report, search data from June 1 to July 31, 2025, shows that Vietnamese tourists prioritize beach trips with 61%, followed by nature exploration travel (59%) and big cities (45%). Domestically, the most searched destinations are Da Nang, Nha Trang, Ho Chi Minh City, Da Lat, Hanoi, Vung Tau, Hoi An, Phu Quoc, Ha Long... These places not only provide a relaxing space but also have many resorts and entertainment areas to meet the diverse needs of tourists of many generations.

Flyboard performance on Nha Trang Bay.

In addition to domestic trips, Vietnamese families also tend to travel abroad to Asia- Pacific countries, accounting for 8/10 of the top search positions this summer. The selected international destinations not only have unique cultures but also thrive in child-friendly services. The Top 10 most searched international destinations from June 1 to July 31, 2025 include Bangkok (Thailand), Tokyo (Japan), Singapore, Seoul (Korea), Kuala Lumpur (Malaysia), Paris (France), Hong Kong, Osaka (Japan), Sydney (Australia), Chiang Mai (Thailand).

Previously, online travel platform Agoda recently announced a list of ideal Asian destinations for a “slow living” journey, in which Nha Trang leads the list in Vietnam, along with familiar destinations such as Tokyo (Japan), Seoul (Korea) or Chiang Mai (Thailand).

THANH NGUYEN

Source: https://baokhanhhoa.vn/du-lich/202505/nha-trang-vao-nhom-cac-diem-den-duoc-khach-viet-tim-kiem-nhieu-nhat-trong-mua-he-2025-e0e3ff3/