100 Korean cosmetic brands seek cooperation opportunities in Vietnam

100 businesses along with a series of organizations, experts and Asian stars such as Kim Bum, Song Ji Hyo,... gathered at Beauty Summit 2025, introducing the newest and most advanced Korean beauty technologies, equipment and products in Ho Chi Minh City.

Visitors experience Korean beauty products at the exhibition - Photo: NHAT XUAN

On August 29, the international beauty industry exhibition Beauty Summit 2025 officially opened at the Saigon Exhibition and Convention Center (SECC, Ho Chi Minh City).

The event is expected to last until September 30, bringing together more than 100 Korean brands along with a series of organizations, businesses, experts and Asian stars such as Kim Bum, Song Ji Hyo,...

Speaking at the opening ceremony, Mr. Pham Thai Lai - Director of the Center for Communication and Economic Information (VCCI) - said that Korea is currently the third largest trade partner of Vietnam, with a diverse presence in many fields from culture, sports to industry.

"In particular, the beauty and aesthetics industry is an important intersection. Beauty Summit will become a bridge for Korean businesses to expand investment in Vietnam, while supporting the two countries to achieve their export turnover target by 2030," Mr. Lai emphasized.

As a brand ambassador, Korean star Kim Bum attracted attention when he appeared at the event with a youthful appearance despite being nearly 40 years old. He shared the secret to maintaining health and skin through a healthy lifestyle, while emphasizing the importance of combining modern beauty technology with self-care habits.

Kim Bum also interacted directly with the audience, introducing beauty care experiences from Korea.

"Boys Over Flowers" actor Kim Bum returns to Vietnam after 12 years, as brand ambassador for Beauty Summit 2025 - Photo: BTC

Representative of the organizing committee, Mr. Than Minh Hoang said that besides the exhibition activities, Beauty Summit 2025 also integrates a series of dermatological scientific seminars, marketing seminars, award ceremonies and a grand music festival.

With the theme "Gen AI: Human - Technology - New World in the Beauty Industry", the event emphasized the growing role of artificial intelligence in personalizing customer experiences.

According to Mr. Hoang, AI not only supports rapid content creation, production and conversion, but also opens up the possibility of designing personalized multimedia experiences: from images, sounds, languages, styles to beauty care processes and customer journeys.

At the same time, the trend of personal branding is also expected to become a new driving force, promoting business activities in the industry.

By fully exploiting those strengths, Beauty Summit 2025 is expected to show how AI contributes to shaping the trend of personalization, product personalization as well as creating a profound impact in the beauty industry.

With the participation of many famous stars and KOLs, the event is expected to attract more than 6,000 visitors during the two days.

Crowds of visitors on the first day of the exhibition opening - Photo: NHAT XUAN

Many advanced and modern beauty devices were introduced at the exhibition - Photo: NHAT XUAN

The organizers said that Beauty Summit not only targets specialized partners such as spas, beauty salons, doctors, and clinics, but also extends to consumer customers - Photo: NHAT XUAN

NHAT XUAN

Source: https://tuoitre.vn/100-thuong-hieu-my-pham-han-quoc-tim-co-hoi-hop-tac-o-viet-nam-20250829191336579.htm