AB InBev spreads the message 'Drink in moderation, win together'

Anheuser-Busch InBev (AB InBev) continues to affirm its commitment to promoting responsible beer drinking activities through the Cheers to Moderation 2025 campaign in Vietnam.

The campaign was launched with a series of direct interactive activities with consumers at 6 supermarkets in Ho Chi Minh City. The highlight of the campaign is the introduction of Budweiser Zero Alcohol Beer (Budweiser 0.0 Beer) - an ideal choice for those who love the taste of beer but want to experience non-alcoholic products, contributing to diversifying the product portfolio and meeting the needs for many different occasions.

Since 2021, AB InBev has been working with local authorities and partners to launch the nationwide campaign “Enjoy beer responsibly because someone needs you”. Continuing that spirit, last October, the Cheers to Moderation 2025 campaign was officially launched with a strong message: “Drink in moderation. Win together”.

Within the framework of the campaign, AB InBev organized a series of activities at supermarkets: Mega Binh Phu, Emart Phan Huy Ich, GO! Go Vap, GO! An Lac, GO! Nguyen Thi Thap and GO! Mien Dong. Consumers had the opportunity to participate in interesting interactive games revolving around the theme of responsible enjoyment, receive attractive gifts and experience Budweiser 0.0 Beer products.

AB InBev employees participate in interactive activities with consumers. Photo: AB InBev.

Through the Cheers to Moderation 2025 campaign, AB InBev not only wishes to spread the message of responsible enjoyment but also reaffirms its commitment to contributing to the sustainable development of the Vietnamese beverage industry, while promoting positive values ​​for the community in the new era.

About Anheuser-Busch InBev (AB InBev)

Anheuser-Busch InBev (abbreviated as AB InBev) is headquartered in Leuven, Belgium, and has a presence in many countries. In Vietnam, AB InBev operates 02 breweries and AB InBev brands present here include Budweiser®, Hoegaarden®, and Corona®. Based on our heritage of more than 600 years, we want to spread the dream of a future with more joy in the Vietnamese market.

Source: https://nongnghiepmoitruong.vn/ab-inbev-lan-toa-thong-diep-uong-co-chung-muc-cung-nhau-chien-thang-d782559.html