ASUS opens ASUS Exclusive Store in Hanoi.

(Dan Tri Newspaper) - The ASUS Exclusive Store is a place for users to discover the latest technologies, while also affirming ASUS's commitment to providing a premium and personalized shopping experience.

ASUS recently opened its first ASUS Exclusive Store in Vietnam on March 21st at 161 Xa Dan Street, Dong Da District, Hanoi . With this dedicated experience store, ASUS offers users the opportunity to access the latest technologies (including AI laptops), receive in-depth advice from experts, and participate in technology seminars with industry professionals.

The first ASUS Exclusive Store in Vietnam is located at 161 Xa Dan Street, Dong Da District, Hanoi (Photo: ASUS).

A premium experience space featuring the latest AI laptops and gaming laptops from ASUS.

The ASUS Exclusive Store, spanning 135 square meters, is designed in a modern style, creating an open and comfortable space for customers to experience the products.

This is where ASUS's full product line is showcased, from consumer laptops like Zenbook and Vivobook, to specialized lines such as ProArt for creative professionals and ExpertBook for businesses.

High-end gaming laptop models like the ROG Strix and ROG Zephyrus are also displayed in separate areas, providing an authentic experience for gamers.

Experience the Zenbook and Vivobook product lines in the store (Photo: ASUS).

ASUS holds a leading position in the AI ​​laptop segment in Vietnam. The ASUS Exclusive Store is expected to become a center for experiencing AI technology, where users can directly explore the performance and AI features of the company's latest laptop models.

In addition to the display area, ASUS also set up dedicated simulation booths, allowing users to test AI features on the devices such as voice recognition, AI-powered image processing, and the Copilot virtual assistant. ASUS's team of consultants – all professionally trained in technology – are always ready to assist and answer customer questions, providing a comprehensive and personalized shopping experience.

ROG and ASUS TUF's most powerful product lines (Photo: ASUS).

Vu Binh Minh, a tech enthusiast in Hanoi, shared: "AI is a trend in the technology industry, and I'm very curious to know what makes AI laptops different from regular models. Experiencing features like natural language processing, speech recognition, and performance optimization using AI firsthand at this store was truly impressive."

The product display area for businesses showcases the brand's extensive product portfolio (Photo: ASUS).

User experience is a core strategy for ASUS in Vietnam.

Vietnam is one of ASUS's strategic markets in Southeast Asia, and the opening of ASUS experience stores in Vietnam is clear evidence of the brand's long-term vision.

Eric Lee, Director of ASUS Southeast Asia (Vietnam, Myanmar, Thailand, Cambodia, Laos), shared: "ASUS's strategy, both globally and in Vietnam, has always focused on pioneering the introduction of the most advanced technologies and making them accessible to consumers."

This is clearly reflected in our product strategy in Vietnam, where ASUS always prioritizes introducing laptops with the latest chips, cutting-edge display technology, and innovative designs to the market. Now, we apply that philosophy to the brand experience, offering a premium and specialized shopping model for users."

ASUS representatives, along with representatives from dealers and partners, cut the ribbon to inaugurate the first ASUS Exclusive Store in Vietnam (Photo: ASUS).

ASUS identifies enhancing the user experience as a core objective in its development strategy, and expanding its retail network is a crucial step in completing this journey.

The technology market in Vietnam is witnessing strong growth, not only in the speed of adoption of new technologies but also in the increasing demand for more specialized and engaging shopping experiences. Vietnamese consumers are undergoing a significant shift in their consumption behavior, and ASUS believes that retail models need to adapt to meet this trend.

ASUS's strategy focuses not only on expanding product reach but also on diversifying the shopping experience for users. Besides online shopping and through major retailers like CellphoneS, Phong Vu, An Phat, Hacom, and The Gioi Dien Dong , ASUS aims to provide users with the opportunity to directly experience products in dedicated spaces.

The ASUS Exclusive Store model has been successfully implemented in Southeast Asian countries such as Thailand, Malaysia, and Singapore, and Vietnam is expected to be the next market to achieve success with this model.

The store received great interest from young consumers on its opening day (Photo: ASUS).

"Whether customers want to purchase online, through dealers, or visit an ASUS Exclusive Store to experience the product before making a decision, we believe customers should have that flexibility," Eric Lee emphasized.

During its opening week, ASUS will host many special experiential activities at the ASUS Exclusive Store. Customers will have the opportunity to test the company's latest AI laptops and gaming laptops, along with many attractive promotions.

Source: https://dantri.com.vn/cong-nghe/asus-khai-truong-cua-hang-asus-exclusive-store-tai-ha-noi-20250325123541775.htm