ASUS launches ASUS Expert Series product line

ASUS launched the ASUS Expert Series product line in Ho Chi Minh City, marking a strategic step in its journey to accompany Vietnamese businesses.

ASUS Expert Series event – ​​Sustainable solutions to help Vietnamese businesses break through in the AI ​​era was recently held in Ho Chi Minh City.

With the ASUS Expert Series, ASUS has made durability a core standard. All devices are MIL-STD-810H certified - a strict US military standard with many testing items such as vibration, thermal shock, dust, high humidity and impact.

Notably, many of these tests accurately reflect the conditions of use commonly found in Vietnam - such as dust resistance in urban environments, durable operation under humidity up to 95%, or thermal shock resistance when the device has to constantly move between air-conditioned environments and hot outdoor environments. These are seemingly small factors but cause rapid wear and tear on components if not handled right from the design stage.

In addition, ASUS also applies a durability test with 157 processes simulating actual use in the working environment. In reality, many incidents that occur in the office environment are unavoidable situations that cannot be completely prevented by procedures or user training. Therefore, ASUS has proactively designed the device to enhance the ability to "passive defense" against these risks.

ASUS also introduced the ASUS Expert Series, equipped with practical AI technologies, focusing on ASUS AI ExpertMeet - a smart collaboration tool that can record meeting content, create concise summaries, display real-time subtitles, translate into two languages, and even add watermarks when users share their screens. The entire processing is done right on the machine, ensuring fast response speed and absolute data security.

Some ASUS Expert Series models are also equipped with the latest chipset, integrated with NPU - a dedicated AI processor - to meet the Copilot+ PC standard set by Microsoft. Thanks to that, the device is ready to operate AI features deeply integrated in Windows such as Recall (retrieving smart work history), Studio Effects (customizing webcam with AI), Cocreator (creating images with AI) or Live Captions (translating speech into subtitles in real time).

ASUS Expert Series is integrated with the enterprise-grade security solution called ASUS ExpertGuardian, ensuring comprehensive security from hardware to software. In addition, all ASUS Expert Series devices are pre-installed with genuine Windows 11, not only ensuring legality but also helping businesses to be fully updated with security patches.

ASUS also focuses on the ability to deploy and operate systems at large scale. ASUS Expert Series supports remote configuration, easy integration into existing device management infrastructure, and comes with ASUS Cloud Recovery tool and software to support batch installation - helping IT departments save significant time and costs.

Sustainability is an important part of product design and lifecycle. ASUS Expert Series uses eco-friendly materials, is EPEAT Silver/Gold certified and Energy Star compliant. Easy upgradeability also contributes to prolonging the life of the device, reducing e-waste - one of the major challenges of the IT industry in the global digital transformation period.

The product range also shows diversity in form and user experience. We can mention ASUS ExpertBook B9 OLED, super thin and light, only 990g for frequent travel needs; ASUS ExpertBook B3 Flip with flexible folding design for education and presentations; or ASUS ExpertBook P1 - a "national" office laptop model thanks to its good configuration and affordable price.

Sharing about the strategy in the Vietnamese market, Mr. Rex Lee - Deputy General Director of ASUS Global Corporation - said: "We are witnessing a 'golden' period in the process of upgrading equipment in Vietnam. This is the right time for ASUS to bring all its strengths, from hardware, software to services - closer to the business community through ASUS Expert Series.

BINH LAM

Source: https://www.sggp.org.vn/asus-ra-mat-dai-san-pham-asus-expert-series-post813471.html