Ms. Phan Thi Thang visited the booth at the 3rd "Honoring Vietnamese Coffee and Tea" Program - 2025

At noon on May 17, the 3rd "Honoring Vietnamese Coffee and Tea" Program - 2025 officially took place at Gigamall Commercial Center (240 - 242 Pham Van Dong, Thu Duc City, Ho Chi Minh City).

Although the program did not start until 11:30 a.m., many delegates who were leaders of central and local ministries had already visited the exhibition booths at the program.

Delegates visit booths displaying coffee and tea.

Deputy Minister of Industry and Trade Phan Thi Thang; President of the Ho Chi Minh City Union of Friendship Organizations Do Viet Ha; Deputy Director of the Ho Chi Minh City Department of Industry and Trade Nguyen Nguyen Phuong... were the first delegates to attend the program, enjoying tea and coffee.

Delegates taste tea

The program "Honoring Vietnamese coffee and tea" is a special event initiated and organized by the Lao Dong Newspaper since 2023. The program aims to honor people who are preserving and developing a part of the quintessence of Vietnamese agriculture and culture. At the same time, this is also an opportunity for everyone to join hands to enhance the value, economic efficiency and create international status for Vietnamese coffee and tea.

Deputy Minister of Industry and Trade Phan Thi Thang attended the event.

The program "Honoring Vietnamese coffee and tea" is also an opportunity for journalists to connect businesses; communicate and market coffee and tea products and brands to further motivate the coffee and tea industry to develop sustainably and integrate deeply with the world .

This year, the program takes place over 2 days, May 17 and 18, with a variety of contents: Workshop "Vietnamese Coffee: Increasing benefits for growers, supporting export enterprises" taking place at 1:45 p.m.; Art Gala "The country rises"; booths organizing coffee mixing and tasting activities; Coffee Talk: Theme "Trendy drinks of GenZ"; Livestream promoting Vietnamese coffee and tea; award ceremony of the 2nd writing contest "Impressions of Vietnamese coffee and tea".

Visitors to the tea booth

Tea slave Tong Hoang Yen (22 years old, Ho Chi Minh City) performs the art of making tea.

Not only is it a stand-alone highlight, the 3rd "Honoring Vietnamese Coffee and Tea" program - 2025 is also the opening event for a series of summer activities lasting from May to August at Gigamall. Right after the festival, customers will experience:

• Summer festival campaign 2025 - with the vibrant "Safari Adventure" theme and giant forest creature models full of surprises.

• Summer Private Sale with hundreds of discounts up to 50% at all stores.

• Unique entertainment areas using Shoppertainment technology pioneered in Vietnam: Light City High-Tech Entertainment Education Area (6th floor), Alpha Games entertainment complex (B1 floor), Rainbow Jungle (6th floor), Van Gogh & Monet multi-sensory interactive exhibition (8th floor)...

• Minigames and special gifts for customers shopping or checking in at the summer event series.

With careful preparation and thorough investment, Gigamall hopes to bring a summer full of color, energy and joy to every family - in line with the orientation of becoming the leading entertainment - shopping - cultural destination in Ho Chi Minh City.

Source: https://nld.com.vn/ba-phan-thi-thang-tham-quan-gian-hang-tai-chuong-trinh-ton-vinh-ca-phe-tra-viet-lan-3-2025-19625051712113953.htm