Affiliate Marketing picture through the latest report from ACCESSTRADE

Affiliate marketing has become an inevitable trend, powerfully boosting sales.

In the context of a thriving socio-economic environment , coupled with the strong development of high-performance marketing methods, affiliate marketing has become a leading trend, driving significant sales growth.

It can be affirmed that Affiliate Marketing has established itself as an important part of multi-channel marketing strategies, reaching many businesses of all sizes. This method not only focuses on the final stage of the sales funnel but also contributes to the growth of advertising spending, especially in the 2025-2026 period.

An overview of Affiliate Marketing in 2024

The Affiliate Marketing Report 2025 is a document that highlights key points such as: an overview of the Affiliate Marketing market in 2024; consumer behavior and trends shaping Vietnamese consumer behavior in 2024; the Digital Transformation Market: an inevitable global trend in 2025; and insights from leading industry experts.

Accordingly, the document also highlighted impressive figures on the remarkable growth of the global and Asia- Pacific affiliate marketing industry in general, as well as the affiliate marketing market in Vietnam in particular, in 2024.

The total revenue of Vietnam's e-commerce market is expected to reach US$13.9 billion in 2024.

According to a report from Statista (updated October 2024), the total revenue of the Vietnamese e-commerce market reached US$13.9 billion in 2024, with a compound annual growth rate (CAGR) of 11.21% from 2024-2029, bringing the total value to US$23.65 billion by 2029.

On major e-commerce platforms, affiliate marketing currently accounts for approximately 30% of Shopee's total sales. For sellers/shops on the platform, revenue from affiliate marketing also accounts for about 30%, on par with livestreaming and in-platform advertising. For brands, sales from affiliate marketing account for 10% of total revenue, a significant increase from 4% in 2023.

According to Accesstrade Vietnam, the Affiliate Marketing Report 2025 provides users with detailed information on five prominent consumer behaviors and trends in Vietnam over the past year. Specifically, these include in-store and online shopping, the need for personalization and sustainability, the application of Artificial Intelligence (AI) in shopping experiences, trust and value-added factors in purchasing decisions, and finally, the power of social media platforms in the digital age.

72% of Vietnamese consumers trust reviews from KOLs/KOCs, demonstrating that trust in credible information is a crucial factor in marketing.

Currently, Vietnamese consumers are increasingly concerned about the environment and health, driving a trend towards personalization and sustainability in shopping. 74% are willing to pay more for recycled or sustainably certified products. This trend is not limited to the consumer goods sector but has also spread to the financial sector, with QR code payments experiencing impressive growth of 892.95%.

The document also indicates that 72% of Vietnamese consumers trust reviews from KOLs/KOCs, showing that trust in credible information is a crucial factor in marketing. In particular, TikTok's Shoppertainment 2024 report also shows that consumers in Vietnam, Thailand, and South Korea trust reviews from the TikTok creator community more than advertisements.

"Assistant" for businesses

According to Accesstrade Vietnam, while designed, edited, and tailored for a wide range of people interested in affiliate marketing, the Affiliate Marketing Report 2025 is particularly useful for those operating and managing businesses at various models and levels.

The Affiliate Marketing Report 2025 is not only suitable for senior-level readers, but also a valuable resource for any personnel in the lower-level sales and marketing departments.

With the information from the Affiliate Marketing Report 2025, managers can: Gain a comprehensive overview of the affiliate market situation in Vietnam and globally.

With information from the Affiliate Marketing Report 2025, managers can: Gain a comprehensive overview of the affiliate market in Vietnam and globally; Stay updated on user behavior and the latest trends in the Digital Transformation Market; Make effective sales and marketing decisions and strategies for the coming year; Plan and allocate budget and personnel for sales and marketing in the most efficient and optimal way.

For sales and marketing personnel, the Affiliate Marketing Report 2025 helps businesses develop clear plans and visions; utilize marketing budgets effectively; understand new trends and choose appropriate strategies for their products and responsibilities; and draw valuable lessons for sales and marketing plans from a series of valuable case studies.

The Affiliate Marketing Report 2025 is the result of close collaboration between Accesstrade Vietnam and leading experts in the field of Affiliate Marketing. It serves as a valuable resource, contributing a small part to helping business owners, managers, and individuals make strategic marketing and sales decisions for this year.

Source: https://congthuong.vn/buc-tranh-affiliate-marketing-qua-bao-cao-moi-nhat-tu-accesstrade-369371.html