"Bridge" to bring products to the world

At Sa Pa market, in recent years, the application of online business forms is no longer a new thing. However, what is special is the appearance of small traders from Laos and Thailand, who not only import products but also participate in the online sales process via livestream.

This is considered an important turning point in accessing large markets, not only domestically but also internationally.

A typical example is the cooperation model between traders at Sa Pa market and partners from Laos and Thailand.

Traders at Sa Pa market proactively support traders from Laos and Thailand to sell products via live streaming on social platforms such as Facebook and Instagram. As one of the traders who knows Thai, Ms. Ly Lo May has recently actively participated in livestream sessions with traders from Thailand at Sa Pa market.

"Previously, we only sold products at the counter. Since Thai and Lao traders have a need to sell Sa Pa's local products to their countries, we have joined in by providing products and supporting livestreaming," said Ms. Ly Lo May.

Ms. May added that brocade products are not just simple goods, but also special cultural gifts, carrying the stories of the highland people. E-commerce channels and social networking platforms are the "bridge" for brocade products of ethnic minorities to not only be known domestically, but also reach out to the world , contributing to preserving and promoting the cultural values ​​of ethnic minorities.

Traders at Sa Pa market join livestream with Thai traders.

Applying online sales not only helps small traders increase their revenue but also plays an important role in preserving and promoting the cultural values ​​of ethnic minorities. Through e-commerce platforms and social networking platforms, Sa Pa's typical products have the opportunity to reach consumers, thereby helping to maintain and develop traditional industries.

"Our products are very diverse, suitable for each customer group. Selling online has helped ethnic minority brocade products get closer to customers. On average, each month, after deducting expenses, I have an income of 5 - 10 million VND."

Ms. Giang Thi Chi, a vendor at Sa Pa market.

Mr. Do Cong Quyen - Head of Sa Pa Market Management Board said: The Market Management Board has renovated the lighting and electricity system, dedicated a large area, with stalls arranged scientifically and reasonably, helping people to best promote the images of their products.

In the coming time, Sa Pa Market Management Board will continue to register for online sales and open more online sales points for people. This is a long-term strategy to help sustainable growth, while promoting the image and culture of Sa Pa to a large number of customers around the world.

The constant creativity of small traders in applying technology and social networking applications to bring products to the market, along with the support of Sa Pa Market Management Board, has contributed significantly to making Sa Pa an attractive destination not only for tourism but also for culture.

Source: https://baolaocai.vn/cau-noi-dua-san-pham-ra-the-gioi-post885343.html