Aston Martin is expanding its presence beyond the automotive sector with an 18-story residential project in Daytona Beach, Florida, after Aston Martin Residences Miami achieved a 99% pre-order rate. The move comes as the company's automotive division recorded a difficult third quarter of 2025, with deliveries down 13% to 1,641 vehicles and an expected loss of over $139 million. In Vietnam, Aston Martin is currently only officially distributing the DBX SUV model, which will be launched in November 2022 with a price of 16.4–21.3 billion VND depending on the version.
Brand picture: diversifying beyond cars
The Daytona Beach project is a collaboration between Aston Martin and Valor Real Estate Development, overlooking the famous beach and close to the Daytona racetrack. “Real estate is a seamless brand extension, with our strategic vision focused on growing Aston Martin beyond the automotive world ,” said Stefano Saporetti, Aston Martin’s Director of Brand Diversification.
Aston Martin Residences Miami, which opened last year, was a huge success, with 99% of the units reserved before opening. Financially, the company has revised its 2025 outlook twice due to weak demand in North America and Asia, and the impact of tariffs.
Design and presence of DBX products in Vietnam
DBX is the only SUV model officially distributed by Aston Martin in Vietnam. Current data sources do not provide detailed descriptions of design languages, sizes or wheel options. The article focuses on market positioning and accurate information on selling prices.
Cabin and user experience
The source did not mention the interior configuration, materials or amenities on the DBX in Vietnam. This information will need to be verified by the distributor when there is an official update.
Performance and driving feel
The article does not provide data on engine specifications, torque, 0–100 km/h acceleration or fuel consumption. Real-world driving experience ratings are therefore not provided.
Safety and driver assistance technology
Information about the DBX's active/passive safety systems, driver assistance features like adaptive cruise control (ACC) Stop & Go or NCAP rating was not given in the source.
Price and positioning
DBX was introduced in Vietnam from November 2022 with a price of 16.4-21.3 billion VND depending on the version. This is a luxury SUV model of a long-standing brand, commonly present in the collections of car enthusiasts in Vietnam according to the source.
| Information | Detail |
|---|---|
| Car model | Aston Martin DBX |
| Market | Official distributor in Vietnam |
| Time of introduction | November 2022 |
| Selling price | 16.4–21.3 billion VND (depending on version) |
Conclusion: Brand value, unique position; technical information needs to be supplemented
- Advantages: Luxury brand with high recognition; DBX plays the role of flagship product in Vietnam; price affirms position.
- Limitations: The data source does not have detailed information on design, equipment, performance and safety to make a comprehensive technical assessment.
The global backdrop of Q3 2025 sales down 13% to 1,641 cars and a forecast loss of over $139 million suggests Aston Martin is in a rebalancing phase, while also expanding into real estate with an 18-story project in Daytona Beach. A detailed AutoCar-style review will be updated when full technical data from the manufacturer/distributor is available.
Source: https://baonghean.vn/aston-martin-dbx-tai-viet-nam-gia-ban-va-thi-truong-10309270.html
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