What's special about Tao Quan: Ticket fever like "Big Brother", 1 billion VND/1 minute of advertising

(Dan Tri) - First aired in 2003, "Tao Quan" is a familiar program and is awaited by audiences every time Tet comes and Spring comes. After more than 20 years, "Tao Quan" still has its own special and interesting things.

Tickets to see "Tao Quan" are being advertised at prices close to those of "Anh Trai" shows.

As soon as there was official information that the program Meet at the end of the year - Tao Quan 2025 would air on the evening of the 29th of Tet, many people started hunting for tickets to watch the program.

Tickets to watch the live recording of Tao Quan are all issued by the Organizing Committee in the form of invitation tickets, so to own a ticket, viewers need to be given a ticket or buy it back from the ticket owner.

Groups buying and selling "Tao Quan 2025" tickets are springing up like mushrooms (Photo: Screenshot).

According to the reporter's records, before January 12, a pair of Tao Quan tickets was being offered on the "black market" for between 1 million and 8 million VND. There were cases where the price was offered for 10 million VND/pair.

This price is almost equivalent to the ticket price for the show Anh trai vu ngan cong gai , the official price is 800,000 VND - 8 million VND/ticket, the show Anh trai say hi is 500,000 VND - 10 million VND/ticket. Up to now, the ticket price for Tao Quan 2025 is being sold more softly than in 2024 (fluctuating from 12-14 million VND/pair).

On Facebook groups, most sellers require a deposit to hold the tickets. Some require a deposit of up to 50% of the ticket price, and warn that the closer to the filming date, the higher the ticket price will be. If you delay, you will lose your chance.

"Currently, the Organizing Committee has not announced the official recording date with this price. In a few days, closer to the recording date, ticket prices will increase. Each ticket will increase by 1-2 million VND," a ticket seller shared.

At the same time, there are accounts warning and claiming that "no one in our group has tickets yet, so all invitations or deposits are scams. We only deal directly with physical tickets, we do not accept deposits from anyone. Note, Facebook has locked the page to protect it, it is a scam".

Faced with the proliferation of "black market tickets" on websites and groups hunting for tickets to watch the 2025 Tao Quan recording, People's Artist Tu Long recently had to speak up on his personal page.

He wrote: "Since the news that Tao Quan Xuan At Ty 2025 will return on the evening of the 29th of Tet, the whole village has been rushing to buy tickets like they are going to a festival.

On social networks, "ticket markets" have sprung up like mushrooms, with buyers and sellers bustling about, with more interactions than the reports of the Taos combined. And ticket prices are so widespread: from 1 million VND to 7 million VND/pair depending on location. In particular, if you want to reserve a good seat, you have to make a deposit in advance.

But unfortunately, the Organizing Committee - Vietnam Television, has not yet confirmed the official recording schedule. Tao Quan tickets are not available just anyone can buy. If you want to buy, you must check the official information, to avoid falling into the situation of Tet with a broken heart like Tao Kinh Te who lost his rice book.

After more than 20 years, "Tao Quan" still creates great attraction and interest from the audience (Photo: VTV).

Billions per minute of advertising

For many years now, advertising costs on the Tao Quan program have been recorded at high levels. Since 2022, the price of a 30-second ad has reached over 640 million VND.

According to the Television Advertising and Services Center (TVAd) under Vietnam Television, in 2024, the advertising price list for the Tao Quan program will be set as follows: 10 seconds for 322 million VND; 15 seconds for 378 million VND; 20 seconds for 484 million VND; 30 seconds for 645 million VND.

Thus, if any brand wants to appear for about 1 minute in the 2024 Tao Quan program, it will have to spend at least nearly 1.3 billion VND. The above price does not include VAT.

In the 2022 and 2023 Tao Quan programs, the brand that "spent the most" was a bank when it "occupied the airwaves" with an advertisement lasting 140 seconds (2.3 minutes) in 2 years. Based on the 2023 price list announced by TVAd, this bank had to spend at least 3 billion VND to appear in the program.

Advertising revenue in Tao Quan also regularly reaches nearly 30 billion VND, specifically, in 2021 it reached nearly 27 billion VND, in 2023 it was about 28 billion VND. This shows the strong attraction of Tao Quan to brands, despite the high cost.

Talking to Dan Tri reporter, media expert Nguyen Ngoc Long said that the above number shows the stability and importance of this program in the field of media and advertising in Vietnam.

Mr. Long assessed that although there were small fluctuations in revenue over the years, overall, the program still maintained great appeal to advertisers.

This stability not only reflects the value of Tao Quan as an indispensable part of Vietnamese Tet culture, but also shows the program's ability to attract audiences, especially on New Year's Eve.

“For advertisers, this is a prime time to reach a large audience, which explains the show's high prices and steady advertising revenue.

Overall, despite the fluctuations in the advertising market, Tao Quan is still an attractive option for businesses wanting to promote their brands and products.

This not only demonstrates the commercial value of the program but also reflects the strong connection between the program and the Vietnamese people," Mr. Long affirmed.

Mr. Long further analyzed, assuming 30% of Vietnam's population, equivalent to about 30 million people, watch Tao Quan . When dividing the advertising revenue of 30 billion VND by 30 million people, the cost of reaching each person is 1,000 VND.

"This is a reasonable number considering the brand value of Tao Quan - a program that is expected and loved every year. The combination of the program's high popularity and special position in Tet culture in Vietnam increases the value of advertising on this platform," said Mr. Long.

According to this expert, in terms of economics and branding, 1,000 VND per viewer reach is not a high number, especially when compared to the influence and connection that Tao Quan has with the audience.

If you have the resources, investing in advertising during this program can be a good decision, especially when you want to make a strong impression and achieve widespread coverage.

From left to right: Economic God (Quang Thang), Health God (Van Dung), Social God (Tu Long), Traffic God (Chi Trung) and "Nam Tao" Xuan Bac in the program "Tao Quan 2023" (Photo: VFC).

People's Artist Tu Long: "Talented man" with the most roles and special songs

Over the past 20 years of broadcasting, while other artists are attached to one role, People's Artist Tu Long has taken on many different roles: From Drainage God, Culture and Education God, Society God, Sports God, Land God, Traffic God, Network God... to "strange" God roles.

Maybe near the end, a new Tao will appear and you will play that Tao.

Coming from a background as a cheo actor, People's Artist Tu Long's forte is singing. In every "Tao" season, the male artist has "shown off his voice", making an impression with parody songs. Among them, we must mention: Chiec khan pieu, Bong bong bang bang and Vo nguoi ta in the years from 2013-2017.

What's special is that later when participating in the show Anh trai vu ngan cong gai , the actor from Bac Ninh also participated in singing all three of these songs again in a new arrangement.

People's Artist Tu Long sings the parody "Chiec khan pieu" in the program "Tao quan 2013" (Video: YouTube).

Van Dung: Female artist with the most appearances

Van Dung is the female artist who has appeared in Tao Quan the most times and almost continuously (except in 2024) since the show aired in 2003.

When Tao Quan 2003 aired, Van Dung was assigned the important role of the Social Tao. After that, the female artist took on many different roles such as : Health Tao, Education Tao, Economic Tao, Electricity Tao, People Tao...

Van Dung shared that after more than 20 years of playing Tao Quan , the most successful and favorite role for her is Tao Y te.

This year, she returns to the Tao Quan program with other familiar faces such as: People's Artist Quoc Khanh, People's Artist Tu Long, Meritorious Artist Chi Trung, Meritorious Artist Quang Thang.

Sharing in the recent VTV Connection program, Van Dung said: "Our old generation will return with a breath of fresh air and hope that all the efforts we put in over the past month will be the best and most quintessential to send to the audience."

A series of popular TV game shows have appeared in the program "Tao Quan". In the photo is "Rotation of Corruption" in 2016, adapted from "Magic Hat" (Photo: Screenshot).

Many game shows are "named" in "Tao Quan"

In the Tao Quan program, many formats (scripts) of entertainment programs in general and VTV's entertainment programs in particular have been applied to open competitions for the Tao.

Notable ones include: The 2009 Tao Quan Flower Contest (script based on the Miss Vietnam contest); 2011 was Tao Idol (adapted from the Vietnam Idol program); 2013 Tao Quan was based on the format of the Voice of Vietnam program; 2015 with Who is a millionaire and the Corruption Wheel in Tao Quan 2016 was adapted from the Magic Hat program...

This is one of the most popular contents of each Tao Quan season. The contests often create ironic situations, pointing out shortcomings in the industry as well as outstanding problems that need to be overcome in the past year.

Besides the familiar formats, Tao Quan also stands out with parody songs and trending lines that easily go viral, creating word-of-mouth effects in the community and on social networks.

Reruns regularly reach hundreds of thousands, even more than 10 million views on YouTube alone. Short cuts of individual situations and stories on social networks also receive high attention and interaction, showing the great attraction of Tao Quan.

Source: https://dantri.com.vn/giai-tri/dieu-dac-biet-o-tao-quan-sot-ve-nhu-anh-trai-1-ty-dong1-phut-quang-cao-20250113012335006.htm