Agricultural export enterprises actively seek new markets

Hung Son High-Tech Agriculture Joint Stock Company specializes in exporting fresh bananas to several countries such as China, Japan, Korea, etc. In the first 5 months of 2025, the company's export turnover reached about 150 billion VND.

Businesses are trying to find new markets for fruit. **Photo: NH**

“By 2025, we strive to achieve a total export turnover of about 16 million USD (equivalent to 400 billion VND). To achieve this goal, in addition to traditional partners, we continue to negotiate to sign orders in new, potential markets in Southeast Asia such as Singapore, Malaysia, Middle Eastern countries and Russia,” said Mr. Le Hoang Linh, representative of the Company.

To expand export markets, many businesses have proactively passed the first “test” on product quality requirements according to GlobalGAP, Organic, Rainforest Alliance, FLO standards… Accordingly, businesses must carefully research and prepare conditions to be accepted.

Mr. Nguyen Tien Dinh - Director of Vietnam Coffee United Joint Stock Company (VCU) said: "The company has only been involved in coffee export for nearly 4 years but is now present in more than 10 countries and is continuing to expand its market. Many markets have very high requirements so we have to control right from the input materials to the roasting and packaging stages.

All production processes must be clearly shown in the documents to provide to partners. We also always listen and respond to every small request of customers. In addition, we take the opportunity to participate in investment promotion conferences in the coffee industry in countries around the world to find new customers.

Exported products undergo strict inspection processes for standards. **Photo: NH**

Gia Lai 's agricultural products are now present in about 60 countries around the world and contribute about 80% of the province's total annual export turnover. Of which, the European market accounts for about 50-60% of the province's total export turnover, with the main products being coffee, wood, processed fruits, etc. The Asian market accounts for about 30% of the total export turnover with products such as rubber, coffee, sliced noodles, fruits, etc.

Mr. Pham Van Binh - Director of the Department of Industry and Trade - informed: "The Department is actively coordinating with departments and branches to regularly provide information on the market, challenges, opportunities, barriers... to help businesses reorganize production, meet the rules on origin of goods as well as requirements on technology, labor, and environment.

Not stopping there, the Department also coordinates with the Department of Agriculture and Environment, the Department of Science and Technology to guide businesses in implementing traceability, building geographical indications, applying green development requirements... Thereby, contributing to supporting businesses in exporting goods."

Along with the initiative of enterprises, the support of departments and branches in introducing and promoting Gia Lai's typical agricultural products to potential partners is also very important. Through business trips to countries around the world or diplomatic receptions of international delegations visiting and working in the province, provincial leaders always take time to introduce the province's advantages and export potential; reputable export enterprises and typical local products.

These efforts are aimed at the common goal of maximizing potential markets, boosting the growth of the province's export turnover, striving to reach 1 billion USD in 2025.

Source: https://baogialai.com.vn/doanh-nghiep-xuat-khau-nong-san-tich-cuc-tim-kiem-thi-truong-moi-post325544.html