Thien Phuc Dong Thap Salanganes Nest Company Limited enhances many solutions to promote product development on e-commerce platforms.
Exploiting the advantage of natural fish resources in the border area, Mr. Ha Van Thuong (born in 1995, Thuong Lac ward, Dong Thap province) decided to start a business, establishing Thuong BP dried fish production facility with dried snakehead fish products with a strong rustic flavor.
In addition to processing dried snakehead fish, Mr. Thuong also makes dried snakehead fish, basa fish, and striped snakehead fish. Up to now, the facility's products have been supplied to many centers, markets, and supermarkets; and are available on e-commerce platforms such as Shopee, TikTok Shop, etc. Each month, the facility sells about 7 tons of various types of dried products.
Thuong BP dried fish production facility introduces dried fish products on online sales livestream sessions.
Mr. Thuong's snakehead fish jerky is recognized as a 3-star OCOP and a typical rural industrial product. Mr. Thuong added: "In previous years, the sales unit was local, and the customers were mainly acquaintances. But since putting the product on digital platforms and social networks, the number of customers has increased rapidly. Thereby, many customers know and place orders thanks to online promotion."
To develop the market, recently, Thien Phuc Dong Thap Salanganes Nest Company Limited (Tan Thanh commune, Dong Thap province) has actively participated in promoting OCOP products on e-commerce platforms.
Ms. Luu Thi My Duyen, Director of Thien Phuc Dong Thap Bird's Nest Company Limited, shared: "As a company that directly produces and distributes products to consumers, we want to participate in e-commerce platforms, promoting product quality and transparency. We participate in e-commerce platforms such as TikTok, Shopee... The company hopes that through e-commerce platforms, customers everywhere will know about the products and support them more actively."
Business household A Thach promotes sales through e-commerce system.
A Thach Business Household (My Thanh Commune, Dong Thap Province) specializes in producing products such as sausages and grilled spring rolls. The sausage products have been certified as 3-star OCOP. In addition to traditional business methods, the facility has recently been actively livestreaming sales via social networking platforms Facebook and TikTok.
Mr. Pham Van Thach said: “The facility’s customers come from many provinces and cities in the region. Because the facility’s sausages have been certified with 3-star OCOP, customers are more confident and assured about the quality. Increasing sales through e-commerce channels helps the facility’s sales grow. Therefore, the facility always focuses on promoting this distribution channel.”
As for Mam Ba Hai Diem Company Limited (Phu Thanh Commune, Dong Thap Province), in addition to focusing on participating in trade promotion fairs, the facility also pays special attention to distributing products through the e-commerce system. Currently, the company has 5 products certified with 4-star OCOP including: Stir-fried shrimp paste with lemongrass and chili, shrimp paste, shrimp paste, sour shrimp paste, anchovy paste.
Ms. Huynh Thi Diem, Director of Mam Ba Hai Diem Company Limited, said that the company participates in sales on the e-commerce platform TikTok Shop. In addition, the company also distributes to agents. These agents put products on e-commerce platforms such as Shopee, Tiki, etc.
Distribution through the system not only meets current shopping trends but also contributes to widely promoting the company's products. Currently, the company is preparing to recruit more staff to promote products through social networking platforms, e-commerce...
According to the Department of Industry and Trade of Dong Thap province, in recent times, the locality has always identified e-commerce as an important platform in digital economic development.
Recently, the Department of Industry and Trade and related sectors have supported OCOP entities in introducing and promoting goods on e-commerce platforms.
The province has had many policies to accompany and support enterprises and cooperatives in developing sales through e-commerce channels. Thanks to that, the gap in e-commerce development between urban and rural areas is gradually narrowing. Up to now, 100% of Dong Thap's OCOP products have been on e-commerce platforms.
In reality, facing the current consumption trend, the promotion and consumption of products on e-commerce channels by OCOP product owners in the province is an inevitable direction today.
NAM PHONG - ANH THU
Source: https://baodongthap.vn/dong-thap-day-manh-quang-ba-tieu-thu-san-pham-ocop-qua-kenh-thuong-mai-dien-tu-a233770.html
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