This prestigious title was announced at the 32nd World Travel Awards (WTA) – the award known as the “Oscar of the planetary tourism industry” – which took place on the evening of December 6 in the island nation of Bahrain.

Panoramic view of Sun World Fansipan Legend complex.
Surpassing many “rivals” who are world-famous destinations, the “Roof of Indochina” affirms its position as a natural wonder of global stature. This title not only honors the pristine and rare beauty of Fansipan peak, but also recognizes the efforts and dedication of Sun Group Corporation in creating a high-class tourist area, harmoniously combining nature and indigenous culture, bringing unique experiences to visitors, while still maintaining the philosophy of respecting and preserving natural landscapes.
Put into operation since 2016, Sun World Fansipan Legend is a resort and entertainment complex located in Sa Pa town (Lao Cai province), where majestic natural beauty and unique indigenous culture converge. Here, visitors will experience the Guinness record-breaking cable car route to conquer Fansipan peak - the roof of Indochina at an altitude of 3,143m, admiring the breathtaking beauty of the majestic Hoang Lien Son range and the poetic Muong Hoa valley from above. The tourist area is also notable for its majestic spiritual structures, Ban May with its bold Northwestern cultural identity, diverse culinary space and unique cultural festivals, bringing a complete experience between modernity and traditional indigenous culture.

The indigenous cultural space in Ban May offers unique experiences for visitors.
The core factor that helps Sun World Fansipan Legend to be continuously honored in this award category is the unique combination of magnificent natural landscapes in all four seasons and a complex of architectural works. The scenery at the sacred peak changes dramatically with the seasons, from the pure white of snow in winter, brilliant in the colors of spring flowers, to the rolling sea of clouds in autumn.... With a philosophy of harmonious development, balancing development and conservation, over the past 10 years, Sun World Fansipan Legend has strived to create green space on the top of Fansipan by preserving precious rhododendrons hundreds of years old, ancient spruce trees and persistently planting many precious seasonal flowers. Therefore, Fansipan has long become a paradise of beautiful and rare flowers, typically: roses, cherry blossoms, quartz flowers, vervain flowers, rum flowers, succulents...

The flower valley in every season in Fansipan always fascinates tourists.
The impressive highlight of the complex is the meticulously designed spiritual cultural works, in harmony with the magnificent natural scenery on the sacred peak, creating a peaceful, sacred space, helping visitors to shake off worries and find a peaceful place. Each item in the complex is designed according to the terrain with the principle of harmonious development, maximum conservation of nature, making use of precious and sustainable materials such as Ninh Binh green stone, Tu Thiet wood, restored bricks and tiles, ensuring longevity over time, while simulating the quintessence of Vietnamese pagoda architecture hundreds of years ago.
Built with the desire to contribute to preserving, conserving and promoting the cultural values of 5 ethnic minorities in Sa Pa, Ban May at the foot of Fansipan valley gathers 11 traditional houses, brought back by Sun World Fansipan Legend from small villages in the highlands, restored and renovated to preserve the original beauty. Here, the Dao, H'Mong, Tay, Giay, Xa Pho... people gather together, in the most typical lifestyles, festivals and cultural rituals of their ethnic groups.

Sacred spiritual architectural complex on top of Fansipan.
In 10 years of operation, Sun World Fansipan Legend has not only contributed to preserving and promoting the natural and cultural values of the locality, but also contributed to bringing Sa Pa tourism and Lao Cai province to impressive growth figures and making Sa Pa a name of the continent. Specifically, in 2016, the Fansipan cable car brought Sa Pa tourism in particular to the milestone of 1.2 million visitors for the first time. In 2024, Sa Pa attracted nearly 4.2 million tourists, reaching over 20,000 billion VND, accounting for 59% of the total local budget revenue. Tourism development, promoting local economic development, from 2015-2025: the rate of poor households in Sa Pa decreased from 50.7% to ~13%, equivalent to a reduction of more than 3/4 of the number of poor households.
In addition to the award for the World's Most Attractive Natural Scenic Tourist Destination, Sun World Fansipan Legend tourist area has also been honored many times by the "Oscar of the global tourism industry" - World Travel Awards (WTA) as "Vietnam's Most Attractive Tourist Destination", "World's Most Attractive Cultural Tourist Destination" or "Asia's Most Typical Destination"...
NL
Source: https://baothanhhoa.vn/fansipan-lap-ky-luc-6-lan-lien-tiep-la--du-lich-co-thang-canh-thien-nhien-hang-dau-the-gioi-271232.htm










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