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FPT uses traditional martial arts to express the happy value of technology

Báo Sài Gòn Giải phóngBáo Sài Gòn Giải phóng08/09/2023


SGGPO

The film project celebrating FPT 's 35th anniversary with the theme of Vovinam, not only honors traditional values but also demonstrates the connection between the past and the future in the age of technology.

The film project celebrating FPT's 35th anniversary reflects the spirit of FPT - a brand that brings traditional values and culture to the world with the technology industry.
The film project celebrating FPT's 35th anniversary reflects the spirit of FPT - a brand that brings traditional values and culture to the world with the technology industry.

The film project “Creating Happiness” is a special opportunity to combine the spiritual values of Vovinam and FPT’s contributions to the development of Vietnam. The film takes the image of a transparent crystal ball with a metaphorical meaning: FPT’s technology is a technology that understands the wishes of users and applies technology to create connections, break down barriers to bring people to the destination of happiness.

With a duration of nearly 3 minutes, the film conveys the pride of a brand that sympathizes and understands its customers and partners to together write the value of happiness in the new era. Happiness is not something far away but comes from practical and meaningful things in each person's life, like the boy's wish: "I don't wish to win the highest prize in the competition, I wish to have my parents' company in my important moments".

The end of the video features special technological milestones, along with many happy moments of customers and staff. The project not only recreates FPT's achievements but also affirms the country's transformation in the age of technology.

FPT has chosen a simple and close approach to tell its story in the film project celebrating its 35th anniversary, helping to highlight traditional and humane values, demonstrating FPT's commitment to the country's sustainable development.



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