Solutions to preserve and promote Nghe An cultural identity in the new era

VHO - On the morning of October 3, at the working session of the Nghe An Provincial Party Congress, Ms. Tran Thi My Hanh, member of the Provincial Party Executive Committee, Director of the Nghe An Department of Culture, Sports and Tourism, presented a speech on solutions to preserve and promote traditional values ​​and shape the national cultural identity in the new era in Nghe An province.

In the competitive atmosphere welcoming the 14th National Party Congress, the 20th Provincial Party Congress of Nghe An , term 2025 - 2030, took place with special significance: summarizing the past 5 years and opening up new visions and development directions.

This is an opportunity to affirm the aspiration and determination to make Nghe An a fairly developed province, a national growth pole, contributing to the prosperous development of the country.

Speaking at the Congress, the Director of the Department of Culture, Sports and Tourism of Nghe An emphasized: In the general flow of national culture, Nghe An has long been affirmed as a unique cultural sub-region, converging the quintessence, depositing history and fostering the noble traditional qualities of the people of Nghe An.

The hearts and souls of generations of people here have created a unique cultural source, not mixed with any other cultural region.

Ms. Tran Thi My Hanh - Member of the Provincial Party Executive Committee, Director of Nghe An Department of Culture, Sports and Tourism presented a speech

The ethnic community of Nghe An has created, preserved and passed down a diverse and rich treasure of tangible and intangible culture, most notably the Vi and Giam folk songs - a representative intangible cultural heritage of humanity recognized by UNESCO; and many unique architectural, artistic, historical and cultural works.

Nghe An people, with their studiousness, loyalty, steadfastness in struggle but gentleness and talent in art, have contributed to creating their own unique identity.

Delegates attending the Congress

This land gave birth to famous heroes, intellectuals, and writers, such as Mai Hac De, the queen of Nom poetry - Ho Xuan Huong, the reformer Nguyen Truong To, the patriot Phan Boi Chau... The sacred spirit of the mountains and rivers also nurtured and created a heroic Nghe Tinh Soviet, along with outstanding communist soldiers; the most typical is President Ho Chi Minh - the most brilliant crystallization of Vietnamese culture, intelligence, and spirit.

Director of the Department of Culture, Sports and Tourism of Nghe An in the Provincial Party Executive Committee for the 2025-2030 term

Those values ​​are not only the heritage of the past, but also the spiritual strength for the present and continuation, promotion, with the aspiration to rise in the future, bringing Nghe An to develop quickly and sustainably.

5 key solution groups

Emphasizing the consistent viewpoint: "Culture is the foundation - Information is the conduit - Sports is the strength - Tourism is the connecting bridge", along with the motto " Decisive action, aspiration to contribute"; Director of the Department of Culture, Sports and Tourism of Nghe An proposed 5 groups of solutions to preserve and promote traditional values ​​and shape the national cultural identity in the new era in Nghe An province.

Firstly , taking people as the center, focusing on building Nghe An people who are intelligent, studious, kind, and loyal; knowing how to preserve identity but ready to integrate. From schools to the community, it is necessary to bring the quintessence of Nghe culture into life, so that the young generation can absorb, be proud of, and promote traditional culture.

The models of “teaching folk songs in schools”, “local education”, organizing heritage experience spaces at museums and relics… organized in recent times have proven that young people are not indifferent to tradition. When culture permeates their souls, they will become an important force to create and protect identity in the face of the wave of international integration.

King Mai Temple Festival 2025 attracts many tourists

Second , preserve and promote the value, connect the preservation of national cultural heritage with awakening tourism potential so that heritage is not frozen. Invest in preserving relics, craft villages, and traditional festivals to preserve and connect them into an experiential journey.

Supplementing resources, mechanisms and policies to promote the role of artisans in practicing and transmitting heritage. Bringing the folk heritage of Vi and Giam to continue to resonate far and wide, to be preserved, restored and "transformed" into unique tourism products. It is necessary to build night tours "Thanh am Vi Dam", "Dem Thanh Co", "Mo Te show" or "Lua Xo Viet", "Tram tich song Lam" ... to develop tourism and develop the night economy.

Building Nghe An tourism brand based on cultural and historical values, creating sustainable livelihoods for local communities. Forming unique cultural tourism products such as: Sen Village Festival, Cua Lo River Festival, Con Temple Festival, Vi Dam Festival..., community tourism in Western Nghe An. Building tourism routes connecting many types according to themes such as: "Journey to the source", "Heritage Road", "Binh Ngo Footprints"...

Lotus Village Festival, cultural and tourist highlight of Nghe An

Third , mobilize community strength and social resources. Culture belongs to the people, so it is necessary to launch a nationwide movement to preserve heritage and encourage businesses to participate in investment.

Building a system of modern cultural and sports institutions from the provincial to grassroots levels, including large-scale multi-functional cultural and sports centers, is a solution to improve people's spiritual life and organize regional and national events.

Nghe An Museum Exhibition House - Nghe Tinh Soviet, a red address, an important historical destination, a place to recreate the revolutionary imprints of the land of talented people.

Fourth, develop cultural industry, bring Nghe An to the world. Reality has proven that large art programs, cinema, cultural and entertainment events can bring huge revenue, creating a strong ripple effect.

Therefore, the province needs to pay attention to encouraging all resources to invest in cultural tourism, art, cinema, design, media, etc.; promote the image of Nghe An to the world, so that culture becomes a brand, a "soft passport" of the province on the integration map.

The first night show "Soviet Fire" was held, combining tradition and modernity, attracting the attention of tourists to Nghe An.

Five is , promote Applying digital technology and digital transformation in the cultural field. Building a digital museum system, digital library, visiting 3D, 4D virtual relics, applying automatic commentary in many languages.

Develop digital platforms to introduce Nghe An heritage to international friends. Encourage the creation of digital content about Nghe An culture on social networks to spread traditional values ​​to young people.

The Director of the Department of Culture, Sports and Tourism of Nghe An also affirmed: Preserving and promoting cultural values ​​and shaping national identity in Nghe An is both an urgent and long-term task; it is the responsibility of the entire political system, all levels, sectors and each citizen of Nghe An.

With great efforts, determination, and the spirit of solidarity of the whole society, Nghe An will become a comprehensively developed province, rich in identity, worthy of being the homeland of beloved President Ho Chi Minh, actively contributing to the advanced Vietnamese culture, imbued with national identity.

Source: https://baovanhoa.vn/van-hoa/giai-phap-bao-ton-phat-huy-ban-sac-van-hoa-nghe-an-trong-ky-nguyen-moi-172028.html