Surveyed on the evening of May 10, Vietjet's website no longer displays the service of selling funeral sets when buying air tickets to Con Dao, instead, there are paid services such as luggage, insurance and seats - Photo: Screenshot
All kinds of sales on the plane
According to Tuoi Tre Online , airlines are implementing many in-flight sales programs to increase revenue. Some airlines sell clothes, thermos bottles, worship sets, and even sell good seats when customers check in online...
Each place sells different types of goods. In May 2025, Bamboo Airways began to promote the sale of souvenir products bearing the airline's brand.
The latest is a 500ml thermos bottle, priced at VND300,000, distributed in waiting rooms, ticket offices and on planes.
Along with instant noodles, teddy bears and bread, Vietjet Air continues to expand its "commercial portfolio" in the air such as offering offerings on flights to Con Dao. However, after a short time of implementation, according to the records on Vietjet's website in May 2025, the airline temporarily stopped selling for the reason revealed to review the quality of its supply partners.
The "4 Blessings" set once attracted attention when it cost 450,000 - 6 million VND, including a checkered scarf, lotus flowers, fruits, prayers, even roasted pig and cosmetics.
The suspension of the sale of the set took place in the context of Vietjet's new flight route from Hanoi, Ho Chi Minh City to Con Dao from April 19.
Not only low-cost airlines, traditional airlines also accelerate ancillary sales. Vietnam Airlines also does seasonal business such as moon cakes and specialty fruits to optimize revenue on each flight.
Another significant source of revenue comes from seat selection services. From February 2025, Vietnam Airlines officially stopped allowing free seat selection when checking in online.
If passengers want to sit next to the window or near the aisle, they will need to pay an additional fee of VND 40,000/domestic flight/passenger or USD 5/international flight/passenger.
If you do not register in advance, the system will automatically arrange seats randomly. This can be seen as a big change for customers who are used to choosing their seats in advance when checking in online.
Previously, passengers could flexibly choose their seats for free during the online check-in process, but with the new policy, if they want to have their desired seat, they need to pay a reservation fee or wait at the check-in counter to change seats depending on the seat availability.
Meanwhile, Pacific Airlines, a member of Vietnam Airlines Group, has just announced adjustments to carry-on baggage standards from May 5.
Economy passengers are only allowed to carry a maximum of 10kg (including 1 piece and 1 personal accessory), while ATR flights are limited to 7kg, to synchronize services and optimize load.
Average revenue of 20 billion VND per year from milk tea
Vietnam Airlines currently earns an average of 20 billion VND per year just from... milk tea on planes.
According to aviation experts, in-flight sales from milk tea, souvenirs to seat selection services are becoming a "gold mine" in the growth strategy of airlines.
As airfare margins shrink, non-traditional revenue streams not only help increase revenue but also improve the passenger experience.
Implementation must be appropriate to actual needs, avoiding abuse or imposition, causing discomfort to customers.
Source: https://tuoitre.vn/hang-khong-ram-ro-ban-hang-tren-may-bay-vietjet-dung-ban-bo-le-cung-trong-chuyen-bay-con-dao-20250510221421105.htm
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