Essential goods are heavily discounted in Shopping Season 2025

Recorded on June 26 in Ho Chi Minh City, purchasing power at retail systems is clearly improving as many supermarkets launch a series of deep promotional programs within the framework of Shopping Season 2025, the biggest shopping season of the year in Ho Chi Minh City.

People shop for goods at Co.opmart supermarket on Hanoi Highway (HCMC) - Photo: Q.DINH

At MM Mega Market An Phu supermarket (Thu Duc city), the number of customers coming to shop increased sharply at food, cosmetics, essential goods... stalls thanks to popular discounts from 20% to 50%.

The system representative said that along with participating in the first Shopping Season, the birthday celebration program "9 years of glory, huge sale" from June 26 to July 9 is implementing a series of promotions such as "buy 2, pay 1", lucky draw, giving away vouchers... recording a significant increase in purchasing power.

Similarly, the Co.opmart and Co.opXtra chains are also promoting a series of discount programs, especially on essential items such as milk, fresh food, household goods and personal care products with discounts of up to 50%. With deep discounts, the supermarkets have attracted many housewives to choose to buy.

Lotte Mart also said that this year's Shopping Season program lasts until July 15 with more than 6,000 items discounted up to 50%, combined with many gift giving activities, lucky draws... attracting a large number of customers right from the beginning of the period.

Business representatives expect this to be a mid-year consumption boost, contributing to improving retail sales.

Speaking with Tuoi Tre on June 26, a representative of Saigon Co.op said that since mid-June, the system has launched what is considered the biggest promotion program of the year, with many incentives being implemented at the same time, helping to significantly increase purchasing power, especially for essential goods.

"The trend of consumers looking for reputable retail channels to avoid poor quality goods is also becoming clearer, helping many supermarkets gain more customers," he said.

According to the Ho Chi Minh City Department of Industry and Trade, this year's program recorded the participation of more than 10,000 businesses, with nearly 80,000 promotional activities simultaneously deployed.

Supermarket chains such as Co.opmart, MM Mega Market, Giga Mall, Satramart..., shopping malls simultaneously discount essential goods, food, household appliances and fashion . In addition, this year's program also extends to industrial parks and export processing zones.

Shopping Season 1 is held from June 15 to September 15 with the theme "Happy Summer Shopping 2025"; Phase 2 is from November 15 to December 31 with the theme "Happy Spring Shopping 2026".

NGUYEN TRI

Source: https://tuoitre.vn/hang-thiet-yeu-giam-gia-manh-trong-shopping-season-2025-20250627101911308.htm