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The "billion view" journey of digital content creators

On the morning of May 30, in Ho Chi Minh City, the Festival of Digital Content Creators - TAO Fest - officially opened, organized by BHD in collaboration with the Department of International Cooperation (Ministry of Culture, Sports and Tourism). The event gathered many outstanding domestic and international content creators, bringing inspirational stories about the journey to conquer digital audiences and build personal identity in a strong digital environment.

Báo Sài Gòn Giải phóngBáo Sài Gòn Giải phóng30/05/2025

The panel discussion focused on key topics: when GenZ creates game-changing content; the inspiring "billion-view" stories of digital content creators and the key to conquering millions of followers; how content creators and brands effectively combine; how to build and maintain brands and personal identities for content creators.

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Many domestic and foreign content creators attended the discussion.

The exchange session was attended by content creators from 5 countries: Idol Nation (Korea), Mokochanchannel (Japan), Evelyn Hutani (Indonesia), Mosz Watchara (Thailand) and Jenny Huynh (Vietnam). Each creator brought their own unique color, showing a panoramic picture of the diverse, dynamic and constantly changing digital content industry.

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Stories about the journey to conquer fans are shared

Sharing his views on his career, Mosz Watchara expressed: “If one day all my content disappears, I will still start over. As long as I keep trying and being sincere with the audience, recognition will come.”

Meanwhile, Jenny Huynh affirmed: “Although the videos are entertaining, I always invest carefully in post-production. Sometimes one minute of video takes an hour to edit. Carefulness is how I respect my audience.”

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Le Tuan Khang appeared and shared his formula for success.

In particular, social media phenomenon Le Tuan Khang - the initiator of the hot trend "death anniversary on the island" - also recounted his journey from videos with few viewers to reaching tens of millions of views, affirming the role of perseverance and endless creativity.

In addition to the discussion, TAO Fest also held a series of activities from May 30 to June 1 such as TAO Workshop, in-depth sharing sessions on editing techniques, platform optimization, personal brand development and exhibitions connecting creators with brands.

Source: https://www.sggp.org.vn/hanh-trinh-ty-view-cua-cac-nha-sang-tao-noi-dung-so-post797473.html


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