Autumn Fair: Customers hunt for bargains up to 70% off, businesses strike it rich.

The first Autumn Fair - 2025 took place from October 26th to November 4th at the Vietnam Exhibition Center (Dong Anh, Hanoi ). With the theme and message "Connecting people with production and business," the fair was organized on the largest scale ever.

The fair features 3,000 booths, covering an area of 130,000 square meters, and includes 5 themed zones; a culinary and cultural zone showcasing cuisine from 34 localities; and programs such as music festivals, cultural performances, and artistic experiences.

Designer brands are heavily discounted.

On October 28th, the third day of the Autumn Fair, the Vietnam Exhibition Center continued to be bustling with visitors and shoppers. Many stalls in the "Family Autumn" and "Hanoi Autumn Quintessence" sections recorded a significant increase in revenue.

Notably, many high-end fashion brands offering discounts of 30-70% have attracted considerable customer interest, including Fila, Converse, Adidas, Nike, Puma, Reebok, Lining, Giovani, and others.

An employee at a Vstyle fashion store said that because today (October 28th) is a weekday, the number of customers is not as high as last weekend. However, shopping is still quite good and is expected to be busier in the evening.

"Customers are mainly looking for products with deep discounts of 50-70% such as belts, sneakers… Some models are out of stock due to high demand, and the store is rushing to restock," an employee said.

Similarly, some fashion stalls of domestic manufacturers also attracted many customers thanks to their fixed-price sales strategy. The stall of Chien Thang Garment Joint Stock Company was always bustling with shoppers buying items priced at 50,000 VND.

Ms. Tran Thi Thuong Huyen, Director of Padu Fashion Center (Chien Thang Garment Joint Stock Company), said that the company sold more than 1,000 products in just over two days at the fair - a number exceeding expectations.

"Our products are mainly exported to markets in the US, Europe, South Korea, etc. Participating in the fair is an opportunity to introduce and promote our brand to domestic consumers. Fortunately, at this event, the company also connected with several Japanese partners and received a large order," Ms. Huyen shared.

Going to the fair to "hunt" for discounted goods and specialties.

In addition to fashion, cosmetics, and cosmeceutical stalls, those featuring local specialties, clean agricultural products, OCOP products, coffee, herbs, agricultural, forestry, and aquatic products, packaged foods, and export goods also attracted a large number of shoppers.

Ms. Nguyen Thi Thu Huyen, owner of Moc Huyen Rice Flakes establishment, said that revenue has exceeded 100 million VND so far. "I am very happy because this sales figure brings significant profit to the establishment and helps many customers learn about our family's traditional rice flake brand," she shared.

At the area showcasing local specialties, clean agricultural products, and OCOP (One Commune One Product) products, the shopping atmosphere was lively. Many customers took advantage of the opportunity to hunt for regional specialties such as honey, coffee, fish sauce, and tea at discounted prices.

Some stalls even offered free gifts or product samples, attracting many visitors. "The prices were reasonable, and there were many delicious and unique products, so I bought some to try and give as gifts," shared Ms. Thu Lan, a visitor to the fair.

Many customers said the fair was a rare opportunity to buy authentic local specialties without having to travel far. Ms. Nguyen Thu Ha (Dong Anh commune) said that normally, if she wanted to buy specialties from different regions, she had to order online, which made her worry about the quality of the goods and also cost her money on shipping.

"Today's fair brings together many products from all over, and I can even try and choose them directly, so I feel very reassured. I bought a few bottles of Nha Trang fish sauce and some specialty cakes from the Mekong Delta to take home as gifts," she shared.

Not only consumers, but many small traders and local producers also see the fair as an opportunity to promote their products and connect with business partners.

"We brought our products here to showcase them, both to sell them and to find distribution partners. The feedback from buyers has been very positive; many people have even asked for our contact information to place more orders," shared Huynh Duy, representative of the honey and turmeric powder business booth.

Source: https://dantri.com.vn/kinh-doanh/hoi-cho-mua-thu-khach-san-hang-giam-gia-70-doanh-nghiep-trung-lon-20251028152202628.htm