Australian island wants to change its name to Taylor Swift

Tourism Queensland wants to rename the state's Vlasoff Cay island to attract Taylor Swift to visit.

Following Taylor Swift's first concert of The Eras Tour in Sydney on 23 February, Tourism and Events Queensland has made a "bold attempt" to lure the pop superstar to the state. They plan to rename Vlasoff Cay in the Great Barrier Reef to Tay Cay. However, the name will not be used officially.

This is part of the agency's efforts to attract Taylor Swift, in addition to adding top-notch amenities such as helicopter transfers, snorkeling and picnics with champagne.

Australian island wants to change its name to Taylor Swift — ***Taylor Swift at her concert in Sydney on February 24.*** Photo: TAS

Tourism Queensland has also offered to sponsor Taylor Swift a luxury holiday on a nearby private island, with the invitation to be advertised in various Australian media outlets until February 27.

Vlasoff Cay has been used by Queensland to promote tourism in the state in the past. Taylor Swift herself is familiar with Queensland, having spent a large sum of money on a holiday for her crew to Hamilton, Queensland's largest inhabited island, in 2015.

"It's time for Taylor to step into her holiday era in Queensland. You'll be blown away by our magic," said the head of Tourism and Events Queensland.

Statistics show that Taylor Swift and her concerts have a strong impact on global tourism.

Lighthouse, a data provider for the travel and hospitality industry, called the Eras Tour “a hotel phenomenon” in a study published in August. Meanwhile, STR, a company that provides data and analytics for the global hotel industry, estimated that hotels earned $208 million from Taylor Swift’s U.S. concerts over the summer. However, that figure only counted the singer’s 53 shows, not including the nights before and after the concerts. RateGain, a global travel and hospitality data provider, also noted a “lasting effect” on tour destinations as travelers created the concept of “Swift vacations.”

Compiling data from 13 stops of Taylor Swift's North American tour, Lighthouse found that hotel room rates in the month leading up to Swift's tour increased by an average of 7.7% year-over-year, and were 7.2% higher in the month of the tour.

According to Vnexpress.net

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