Jump in BlackPink's concert divides fans: Sounds like promotional music at a supermarket

The song marking BlackPink's return after many years of absence is not loved by Koreans but has 'caused a storm' with international fans.

The audience burst into tears when seeing the 4 members of BlackPink appear together - Photo: X @blckpinkpic

On the evening of July 5, the first night at Goyang Stadium, the opening of BlackPink's world tour, BlackPink's Deadline World Tour, was a great success.

Notably, on the first day, BlackPink "played big" when performing Jump - the group's unreleased song. Immediately, the video of the stage climbing quickly climbed to the top of search results and exploded on social networks.

BlackPink colors lost in Jump?

Although it was announced in advance, as soon as the first melody of Jump sounded, fans exploded. Because, it took nearly two years for the audience to see the four members of BlackPink appear together, and it was also the same number of years for the members to sing together in a new song.

However, contrary to the expectations of global fans, the response from Korean audiences was not very positive. Many expressed disappointment, saying that Jump was not worthy of BlackPink's current position.

BlackPink's performance of Jump in concert - Video: BlackPink Blink Union

"Is this BlackPink?", "The song lacks highlights, the hook is too monotonous"; "Where is the usual classy quality?"; "Who would dare to give BlackPink a song like this? It's terrible!"; "If you don't renew your contract, you'll be treated like this? It sounds like promotional music at a supermarket!"; "Maybe YG is saving all the good songs for the new group... - some comments from the audience.

According to Sohu, Jump has strong electronic colors, fast tempo, continuously repeating chorus with simpler sound than previous hits like Pink Venom or Kill This Love .

Therefore, it is understandable that the song is criticized as lacking the most points, not giving the "valuable" feeling like previous hits.

In contrast to the backlash from Korean netizens, international fans have been more positive. On X, TikTok and Instagram, a series of fancam videos of Jump's performance quickly reached millions of views.

Lisa and Jisoo show off their memorable visuals at the concert - Photo: imguth/chuinlove

International audiences expressed their excitement at the explosive energy of the stage, powerful choreography, and the top charisma of all four members, predicting that this could be a summer super hit.

In addition, many people are still waiting in the wings amid the controversy. Jump has only been performed live and has not yet released an official studio version. This makes fans hope that the complete audio version can "turn the tables".

Because in the past, BlackPink was suspected many times with songs like Ice Cream or Typa Girl , but in the end they became addictive hits, leading global charts.

During the fan interaction, Jennie confirmed that the official version of Jump will be released next week but did not reveal the exact time.

BlackPink Deadline World Tour marks BlackPink's return since the Born Pink tour ended in September 2023.

The tour will last a total of 31 shows in 16 major cities such as Los Angeles, Chicago, New York, Paris, London, Bangkok, Jakarta, Singapore, Tokyo, Hong Kong... bringing BlackPink to once again conquer big stages from Asia to Europe.

In particular, this tour is also combined with an anti-ticket speculation campaign initiated by the Korean Popular Music Performance Industry Association.

This comes from the fact that BlackPink's concert tickets were once priced up to more than 45 times in Taiwan, equivalent to about 1,732,000 won, showing the group's level of enthusiasm and huge influence around the world.

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Source: https://tuoitre.vn/jump-trong-concert-cua-blackpink-chia-re-nguoi-ham-mo-nghe-nhu-nhac-khuyen-mai-o-sieu-thi-ay-2025070609593082.htm