Indian tourists - potential market of Lam Dong destination

Aiming to effectively exploit the potential market in the South Asian region, the local tourism industry has just proposed a number of cooperation contents with Indian partners in the coming time.

Indian tourists are considered a potential market for Lam Dong destination today.

Potential customer market

In recent years, the number of Indian visitors has recorded significant growth from 138,000 in 2022 to 392,000 in 2023 and 501,000 in 2024 - an increase of 2.6 times in just 2 years, currently maintaining a stable position in the Top 10 tourist markets to Vietnam.

For Lam Dong tourism, in the period from 2022 to present, India is considered a new international tourist market, accounting for an average of 1.5% (about 8,000 visitors/year) of the total number of international visitors to the locality and currently showing signs of strong growth in the coming time. Accordingly, the tourism products that the Indian tourist market is aiming for include: Sightseeing tourism, agricultural tourism, traditional cultural tourism, discovery tourism, culinary tourism (vegetarian and vegan)...

To attract this potential source of visitors, previously, the province's localities were also interested in implementing promotional activities and promoting tourism to the Indian market. For example, Binh Thuan province (old) coordinated with the Indian Consulate General in Ho Chi Minh City to organize the workshop "Promoting tourism in India - Coastal provinces of Vietnam", the workshop "Introducing Binh Thuan destination to Indian tourism businesses"... Meanwhile, Dak Nong province (old) once welcomed the Indian Consulate General with the purpose of exchanging information about the tourist market. At the same time, it sent a working delegation to India to promote trade, investment cooperation, eco-tourism...

As for Lam Dong province (old), it also organized to welcome many delegations from India to visit and work in Da Lat area and welcome delegations of travel companies and media companies from India within the framework of Lam Dong Golden Tourism Week. In addition, it has implemented a number of tasks assigned in the project "Strengthening international cooperation to build and develop Vietnam's Halal industry by 2030" to improve the quality of service for Halal markets in general and India in particular...

Towards efficient exploitation

However, according to the Department of Culture, Sports and Tourism, the problem of attracting tourists from India to Lam Dong is currently facing many difficulties and challenges. These include geographical distance, limited tourist transportation system, while the exploitation of direct flights from India to and from the local airport (Lien Khuong) is not yet developed. On the other hand, international travel companies in the province also face difficulties in connecting tours and tourist routes to India and vice versa due to unfavorable geographical location, having to travel many stages with high transportation costs. At the same time, local travel companies do not have package tour programs and appropriate forms of promotion to attract Indian tourists to Lam Dong...

Mr. Tran Anh Thi - Executive Director of Seahorse Resort & Spa (Mui Ne Ward) said that the unit has welcomed Indian guests but not many. And that India is one of the largest sources of tourists in the world, who have high spending finances and like to experience places with beautiful landscapes to preserve the image of the destination. With current conditions, high-end coastal accommodation establishments in the province are also looking forward to welcoming and serving this group of guests because it is likely to continue to increase strongly in the coming years.

Aiming to effectively exploit the potential market in the South Asia region, the local tourism industry has just proposed a number of cooperation contents with Indian partners in the coming time. These include enhancing information exchange between national cultural and tourism management agencies of Vietnam in general and Lam Dong province in particular with partners to introduce and provide two-way information about culture and tourism to tourists. Next is to create favorable conditions for local businesses to exchange and connect with partners. Besides promoting destinations, the locality also continues to implement the project "Strengthening international cooperation to build and develop Vietnam's Halal industry by 2030" in Lam Dong. Develop a plan to organize tourism promotion programs in countries in the group of key Halal markets, including the Indian market...

Source: https://baolamdong.vn/khach-an-do-thi-truong-tiem-nang-cua-diem-den-lam-dong-393345.html