Launching the contest 'GEN TEA 2025 - Light up the soul of tea, inspire youth'

On November 6, the contest “GEN TEA 2025 - Light up the soul of tea, unleash the youth” was officially launched, opening a creative playground for students, startups and young content creators aged 18-25 nationwide.

With the theme “Lighting the soul of tea, inspiring youth”, GEN TEA 2025 aims to motivate young people to develop start-up models with Vietnamese tea culture, while spreading the value of tea in modern life. Not only stopping at enjoying tea, the competition creates opportunities for young people to research, create products, build brands and apply tea in green tourism, sustainable development and cultural economy .

According to the organizers of GEN TEA 2025, this is not only a startup competition but also a journey to affirm that Vietnamese tea culture continues to be written by the young generation - those who know how to preserve traditional values, while bringing a new, modern and inspiring way of storytelling to a long-standing cultural symbol of the nation.

Accordingly, the main rounds will be held in Quy Nhon ( Gia Lai ) and Lam Dong, with the participation of the best teams selected from the online round. The organizing committee will support travel and accommodation for the teams entering the next round, helping the contestants have the conditions to focus fully on the competition process and project development. Participants are students, content creators and startups in the fields of F&B, lifestyle, and creative culture.

The competition has a total prize of up to 300 million VND, including cash, project development support packages, gifts and travel vouchers. In particular, excellent teams have the opportunity to work directly with mentors, investors and experts from Vietnam; participate in activities of the World TEA Fest 2025 International Tea Festival and be connected with leading businesses in the industry. Outstanding, highly feasible projects can also receive capital for practical implementation, opening up opportunities for sustainable career development.

The competition is held in 4 rounds to comprehensively challenge the thinking and implementation capacity of the contestants: identifying tea industry problems; building products and models; creative communication; fundraising presentations. The online round takes place from November 6 to November 15. Each team of 3 members will submit their entries in the form of articles or videos, revolving around their feelings about the current state of the tea industry or creative ideas for new tea products. In particular, the actual competition round at the tea hills and tea processing factory in Lam Dong is expected to bring a real experience, helping contestants understand more deeply about the journey of creating a quality tea product.

Tourists enjoy tea in Lam Dong.

The contest “GEN TEA 2025 - Light up the soul of tea, inspire youth” is part of a series of major activities at the World TEA Fest 2025 International Tea Festival scheduled to be held in December 2025 in Lam Dong. This is considered one of the highlights of the festival alongside the Tea Expo International Tea Exhibition, Tea Summit conference, Tea Carnival and Tea Fest programs.

Source: https://baotintuc.vn/van-de-quan-tam/khoi-dong-cuoc-thi-gen-tea-2025-thap-hon-tra-khoi-suc-tre-20251106083530851.htm