First launch of cultural tourism product "Museum Night"

VHO - On October 31, 2025, the Vietnam Museum of Fine Arts will officially launch the cultural tourism product "Museum Night".

Located in the national museum system of Vietnam, under the Ministry of Culture, Sports and Tourism, the Vietnam Fine Arts Museum (VNFAM) is one of the museums with the most important position in preserving and promoting the national cultural and artistic heritage.

Vietnam Fine Arts Museum organizes cultural tourism product "Museum Night" for the first time

Towards the 60th anniversary of its founding (June 24, 1966 - June 24, 2026), VNFAM is striving to innovate and create every day to continue carrying out its historical mission, affirming its pioneering spirit and responsibility in developing Vietnamese culture.

Pursuant to Decision No. 1755/QD-TTg of the Prime Minister approving the "Strategy for developing cultural industries in Vietnam to 2020, with a vision to 2030" and cultural industry development programs in the capital, starting from October 2025, the Vietnam Fine Arts Museum officially introduces and organizes the cultural tourism product Museum Night .

80 outstanding works of art vividly depict portraits of the nation's outstanding children

VHO - On the occasion of the 80th anniversary of the National Day of the Socialist Republic of Vietnam (September 2, 1945 - September 2, 2025), the Vietnam Museum of Fine Arts organizes a thematic exhibition "Children of the Fatherland", introducing 80 typical works of art vividly depicting portraits of the country's outstanding children.

Through a flexible public-private partnership model (co-organized by the community brand “ Hanoi Stories” and the cultural project group “Hanoi FM”), along with careful investment, Museum Night promises to be an attractive experience event for people and tourists when, for the first time, the Vietnam Fine Arts Museum opens in the evening with diverse art activities.

Exhibition space at the Vietnam Museum of Fine Arts

At the same time, the event is oriented as a new night tourism product with great potential, not only making a substantial contribution to education and spreading humanistic values, but also promoting the creative cultural industry that is receiving much attention.

The Museum Night event will be piloted from October 2025 to March 2026, held once on the last Friday of each month with different themes, expected to be: Charming Autumn (October 31, 2025), Winter Street Stories (November 28, 2025) and Missing Twelve (December 26, 2025).

According to the Organizing Committee, the event time may change depending on actual conditions and will be announced on VNFAM's Fanpage/Website and other media channels.

When experiencing Museum Night, people and visitors will be free to visit the museum when the lights are on, enjoy the collection of artifacts and valuable works with the automatic commentary application iMuseum VFA...

When experiencing Museum Night , people and tourists will be able to: Freely visit the Museum when the lights are on, enjoy the collection of artifacts and valuable works with the automatic explanation application iMuseum VFA; Watch artists draw live, be guided to sketch on campus; Practice crafts such as decorating lanterns on Do paper, printing woodcuts...;

Shop for souvenirs at LaArt, enjoy cuisine at LeArt restaurant with many attractive offers; Meet experts and researchers to learn about 09 national treasures and typical artifacts and works of Vietnamese fine arts; Enjoy art programs, interact with guest artists.

At the same time, listen to concert performances by the Vietnam National Academy of Music…

The attraction of Museum Night lies in the fact that with just one destination, people and tourists can choose to participate in cultural and artistic experiences that are interwoven and consistent with a certain theme.

The themes and content of the activities change every month, bringing new experiences, in line with the four seasons and dynamic life of the Capital.

Vietnam Fine Arts Museum space when the lights are on

In particular, the cooperation between the Vietnam Fine Arts Museum, the news site “Hanoi Stories” (with more than 2.5 million followers), the cultural project group “Hanoi FM” (including young artists with many professional and meaningful cultural tourism products), as well as with other organizations, individuals and businesses according to the flexible public-private partnership model, once again demonstrates the spirit of innovation, giving opportunities to young people, and exploiting resources from the community to bring value to the community.

 

Source: https://baovanhoa.vn/van-hoa/lan-dau-tien-ra-mat-san-pham-du-lich-van-hoa-dem-bao-tang-175430.html