Bringing a "miniature" northwest to the heart of the first Autumn Fair

Thai xoe dance of Son La province at the first Autumn Fair - 2025. (Photo: HNV)

Among more than 3,000 booths from all regions, Son La has brought visitors a different "breath" - where culture, music and highland cuisine blend together, vividly recreated in the heart of the capital.

The exhibition space is designed like a miniature village, with stilt houses, bamboo fences, brocade weaving looms and a photo-taking corner with a crispy persimmon tree full of fruit. Here, Thai, Mong and Dao ethnic artists directly perform xoe dances, play pipes and sing folk songs, bringing visitors a genuine and emotional cultural experience.

Son La space attracts tourists to experience culture.

Sharing with Nhan Dan Newspaper, Ms. Le Thi Hong Anh, Director of the Center for Investment, Trade and Tourism Promotion of Son La province, said: “We want to introduce a Son La that not only has agricultural products, but also has cultural depth. Each dance, each brocade or flute sound tells a story about the Northwestern people, about national identity and pride. We hope that on this occasion, the culture of the ethnic groups in Son La will be closer to the people of the capital and tourists."

Accordingly, the community cultural exchange performances attracted a large number of tourists to participate, joining in the Thai xoe dance of ethnic people, bamboo dance, traditional rice cake pounding... Each activity was held in a friendly, warm atmosphere, causing many tourists to "stay longer than planned".

Ms. Le Thi Hong Anh, Director of the Center for Investment, Trade and Tourism Promotion of Son La province.

Ms. Dinh Linh, a member of the dance team of Son La province, was moved to say: “Bringing the Xoe dance of the Thai ethnic group to this fair is truly our pride. We hope to bring to the Fair the sounds of drums and gongs of the Northwest region to spread the culture of the Thai ethnic group to people across the country.”

Performance of traditional musical instruments in Son La province space at the fair.

A tourist from Lam Dong, Mr. Khuong Duy, was very excited to be immersed in the festival atmosphere of the Northwest in the heart of the Capital. He smiled and shared: "In the modern space of the Exhibition Center, I feel lucky to see the Thai Xoe dance, to be immersed in a part of the culture of the northern mountainous region, very close, natural and sincere, especially rich in traditional national cultural identity".

Also within the framework of this fair, a series of agricultural products, specialties and "One Commune One Product" (OCOP) products of Son La were brought to display and introduce to a large number of people in the capital and tourists visiting and experiencing the first Autumn Fair - 2025.

Recreating a typical stilt house space of Son La province at the fair.

On this occasion, informing Nhan Dan Newspaper, Ms. Le Thi Hong Anh added that the first Autumn Fair - 2025 is an opportunity for Son La to promote more widely the local agricultural products, connecting with distribution systems and domestic and foreign enterprises.

“We focus on introducing products with export potential and high quality standards such as durian custard apple, yellow passion fruit, red dragon fruit, hawthorn… In addition, we also offer dried products such as dried plums and dried mangoes,” said Ms. Le Thi Hong Anh.

A series of agricultural products, specialties, and OCOP Son La have gathered here.

Through unique cultural and artistic activities, Son La not only promotes its tourism image but also conveys the message of preserving and promoting the cultural heritage of ethnic groups, contributing to enriching the colorful picture of the first Autumn Fair - 2025, where "autumn colors" come not only from products, but also from the souls of Vietnamese people.

Notably, the vibrant, friendly and professional atmosphere has helped Son La score points in the eyes of consumers and buyers when visiting and experiencing the first Autumn Fair - 2025.

HA ANH

Source: https://nhandan.vn/mang-mot-tay-bac-thu-nho-ve-giua-long-hoi-cho-mua-thu-lan-thu-nhat-2025-tai-ha-noi-post919278.html