Declining referral traffic from social and search and the search for new engagements will continue to be issues for media owners in 2024.
To help them reduce their dependence on closed ecosystems, MGID introduces IdealMedia’s audience development solutions. By joining IdealMedia’s network, publishers can both diversify their referral sources and reach new audiences.
IdealMedia's Audience Development capabilities help publishers manage and optimize traffic flows while reducing dependence on search and social platforms.
On the afternoon of March 13, Global PR Hub, Reuters news agency and MGID in collaboration with the Vietnam Journalists Association organized a seminar on "The Future of Journalism and Artificial Intelligence" in Hanoi.
The launch was announced at the “Future of Journalism and Artificial Intelligence” Conference in Hanoi , attended by 70 representatives from newsrooms, news agencies, press agencies, and television management agencies in Vietnam. Discussions focused on the application of technology, especially AI, in journalism, alongside innovative solutions to promote the industry in the digital age.
Using advanced algorithms and data analytics, IdealMedia curates and delivers relevant news content to readers in widgets, allowing publishers to optimize web traffic and improve advertising effectiveness.
How IdealMedia's audience development works:
- By placing IdealMedia news widgets on publisher sites, the widgets will display content recommendations from IdealMedia partner sites that are relevant to the publisher's audience.
- When clicked, readers will be redirected to the IdealMedia aggregator landing page. The landing page is intended to attract attention, navigate to the original source and attractive content from IdealMedia partner websites.
- Readers can search and interact with content recommendations, browse multiple news items, and be directed to publisher websites within the IdealMedia network.
This way, IdealMedia partner sites gain quality readership from other publishers based on their interest in the content.
Mr. Yurii Shandyga - MGID Publishing Development Director APAC Region shares about IdealMedia.
“We are delighted to introduce IdealMedia’s solutions to the Vietnamese market,” commented Ms. Nguyen Thi Quynh Trang, Development Director of MGID Vietnam Publishing House. “Combined with MGID’s revenue-generating capabilities, audience exchange will open up new opportunities for Vietnamese publishers, who will benefit from increased traffic, content diversity, reduced dependence on closed ecosystems, and ultimately achieve new commercial goals.”
Sergii Latash, CEO of IdealMedia, commented: “We are excited to expand our expertise into the Vietnamese digital market, providing publishers with a consistently high and engaged audience. Our innovative technology solutions will enable media owners to effectively achieve their audience growth and retention goals.”
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