A familiar Vietnamese messaging app continues to surpass Facebook and Messenger

The report "The Connected Consumer Q1/2025" continues to recognize Zalo as the leading messaging platform in terms of usage rate and popularity in Vietnam.

Vietnamese platforms also recorded strong growth in other categories such as free entertainment content browsing (top platforms for mindless browsing) or high news readership rate (top platforms for news).

Besides, the music listening application Zing MP3 - another product of the Zalo ecosystem - also reached the top 2 most popular online music streaming applications in Vietnam.

After continuously holding the leading position as the messaging platform with the highest usage rate and popularity in 2024, Zalo continues to extend this streak of achievements in Decision Lab's latest Q1/2025 report.

In the "Messaging platforms" category, Zalo leads with a penetration rate of 79%, maintaining a gap with other global applications such as Facebook (69%), Messenger (54%), Viber (7%) or WhatsApp (6%).

In the "Messaging platforms" category, Zalo leads in usage rate. Source: Decision Lab

In the first quarter of 2025, Zalo consolidated its top position in terms of preference rate with 51%, surpassing Facebook (21%) and Messenger (20%). As in 2024, Zalo continues to be the most favorite platform among all three user generation groups: Gen X, Gen Y and Gen Z.

This is the 18th consecutive quarter that Zalo has achieved the favorite platform ranking in all 3 user generation groups since 2020, a milestone marking Zalo's transformation when it surpassed Facebook Messenger to become the number one messaging app in Vietnam.

Decision Lab's Q1/2025 report also noted Zalo's growth in other categories such as browsing free entertainment content and news.

Accordingly, Zalo recorded a positive increase in usage rate with 38% in the category of freely browsing entertainment content. For the news category, the rate of users using Zalo to read news increased dramatically to 27%.

Source: https://nld.com.vn/mot-ung-dung-nhan-tin-quen-thuoc-cua-nguoi-viet-tiep-tuc-vuot-mat-facebook-messenger-196250812173254453.htm