MV 'Love Game': Beautiful to look at, empty to listen to?

The combination of Low G and tlinh in the MV Love Game quickly created waves on social networks. But behind the visual halo, does this song really have artistic value, or is it simply fast food for listeners?

Low G and tlinh collaborated together in the MV Love Game - Photo: FBNV

The MV Love Game was just released on the evening of September 11, with bright, vibrant Y2K colors and a series of images reminiscent of 8X, 9X childhood.

MV 'LOVE GAME': vibrant visuals, disjointed lyrics

Love Game is the latest project marking the collaboration of “progressive duo” Low G and tlinh after their joint EP FLVR . With the beat produced by Machiot, the song evokes the spirit of hip hop in the 2000s, mixed with a modern pop vibe.

The MV, directed by Ba Viet, creates a Y2K space with classrooms, hallways, computer internet cafes, Yahoo! Messenger, sliding phones... familiar symbols of the 8X and 9X generations.

Low G transforms into "King of Dating", tlinh plays "Love Killer" in a simulated love story - Photo: FBNV

Visually, the product almost hits the "digital nostalgia" psychology of the audience, especially those who grew up in the early Internet era.

In addition, the MV's climax also incorporates a simulation game, inspired by dating games, helping the product both entertain and evoke memories.

A Facebook post from Low G confirmed the release at this time, receiving a lot of feedback from fans excited about the beat and concept.

MV Love Game - Low G (ft. tlinh)

However, the lyrics are the most controversial point, the repeated refrain "not familiar, not familiar" is easy to go viral but does not leave an echo. The words describing love on social networks are both awkward and offensive.

On the one hand, it reflects the "flirting" and "love bombing" lifestyle that is quite popular among young people.

Instead of portraying an emotional love story, the lyrics tend to exaggerate the "tricks" of love, making the song more of a social media parody than a complete musical composition.

Of course, "open" lyrics are not strange in hip hop, but the lack of depth makes the MV Love Game difficult to consider a product with lasting artistic value.

Are audiences being lenient with musical content?

Despite the controversial lyrics, Love Game quickly went viral and received support from many audiences. This raises the question: are young audiences today too easy on music?

It is this habit of accepting songs with easy-to-remember melodies that makes many songs "just fun to listen to" enough, even if the lyrics are empty. However, the problem is not only with the artists. Audiences also contribute to maintaining this ease when "enjoying" music at the level of instant entertainment.

Instead of demanding multi-layered, tightly structured lyrics, listeners are willing to ignore everything just for an addictive chorus or an eye-catching MV. That’s not necessarily a negative thing. Music, after all, is for entertainment. But when complacency becomes a habit, the market will have difficulty producing many products with lasting value.

Artists who invest in writing albums with profound lyrics will struggle to compete, while "instant" music is increasingly flooding the market.

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MAI NGUYET

Source: https://tuoitre.vn/mv-love-game-dep-phan-nhin-rong-phan-nghe-20250912201256598.htm