Low G and Tlinh collaborated on the music video for "Love Game" - Photo: FBNV
The MV Love Game, released on the evening of September 11th, features vibrant, energetic Y2K colors and a series of images that evoke childhood memories for those born in the 80s and 90s.
MV 'LOVE GAME': visually stunning, but disjointed lyrics.
Love Game is the latest project marking the collaboration between the "dynamic duo" Low G and tlinh after their joint EP FLVR . With a beat produced by Machiot, the song evokes the spirit of 2000s hip hop, blended with a modern pop vibe.
Directed by Bá Việt, the music video recreates a Y2K atmosphere with classrooms, hallway lockers, internet cafes, Yahoo! Messenger, slider phones... familiar symbols to the 80s and 90s generations.
Low G transforms into the "King of Dating," while Tlinh plays the "Love Assassin" in a simulated love story - Photo: FBNV
From a visual perspective, this product almost perfectly captures the audience's "digital nostalgia," especially for those who grew up during the early days of the internet.
In addition, the climax of the music video incorporates a simulation game, inspired by dating games, making the product both entertaining and evocative of memories.
A Facebook post from Low G confirmed the release date, receiving much positive feedback from fans excited about the beat and concept.
MV Love Game - Low G (ft. tlinh)
However, the lyrics are the most controversial aspect; the repetitive chorus "I don't know you, I don't know you" is easily viral but leaves no lasting impression. The words describing romance on social media are both awkward and offensive.
On the one hand, it reflects the "flirting" or "love bombing" lifestyle that is quite common among young people.
Instead of portraying an emotional love story, the lyrics lean towards exaggerating romantic "tricks," making the song more of a social media parody than a complete musical composition.
Of course, "explicit" lyrics are nothing new in hip hop, but the lack of depth makes the Love Game music video difficult to consider a product of lasting artistic value.
Are audiences being too lenient with musical content?
Despite its controversial lyrics, Love Game quickly went viral and gained popularity among many listeners. This raises the question: are today's young audiences too easily swayed by music?
This habit of accepting songs with catchy melodies means that many songs only need to be "pleasant to listen to," even if the lyrics are empty. However, the problem isn't just with the artists. Audiences also contribute to this lax attitude by "enjoying" music at the level of instant entertainment.
Instead of demanding lyrics with multiple layers of meaning and a tight structure, listeners are willing to overlook all of that just for an addictive chorus or an eye-catching music video. That's not necessarily negative. Music, after all, is for entertainment. But when this easygoing attitude becomes a habit, the market will struggle to produce many products of lasting value.
Artists who invest in writing albums with profound lyrics will struggle to compete, while "instant" music is increasingly prevalent.
Source: https://tuoitre.vn/mv-love-game-dep-phan-nhin-rong-phan-nghe-20250912201256598.htm
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