Enhancing grassroots communication capacity – A key step in sustainable poverty reduction in An Giang

Grassroots media is the bridge between policy and people – this is especially true in sustainable poverty reduction in An Giang.

Improving the capacity of grassroots information and broadcasting staff is a fundamental solution that the province prioritizes to implement in 2025. According to the implementation plan of "Sub-project 1: Reducing information poverty - Project 6. Communication and reducing information poverty and Sub-project 2: Monitoring and evaluation - Project 7. Improving capacity and monitoring and evaluation of the Program under the National Target Program on Sustainable Poverty Reduction in 2025 in An Giang province issued by the Provincial People's Committee, Sub-project 1, the province organizes training courses on community communication skills, training in editing and broadcasting skills, and using digital technology in content production. Commune-level officials are instructed on how to select essential information, convey policies into easy-to-understand, familiar language, avoiding dryness and formality.

Grassroots media is the bridge between policy and people – this is especially true in sustainable poverty reduction (Photo: bvhttdl.gov.vn)

At the same time, the province has stepped up investment in digital broadcasting equipment – ​​including smart speakers, mobile broadcasting clusters, and remote control software – to help improve the quality of information to remote areas. Localities such as Tri Ton, Tinh Bien, An Phu, and Chau Phu have built a model of “baseline broadcasting highlights” – where people can receive, respond, and propose information directly to the government.

Not only stopping at policy propaganda, grassroots media has also become a forum for sharing experiences in poverty reduction, where farmers, small producers, and women entrepreneurs learn new models. Many talk shows and live radio broadcasts in Vietnamese and Khmer have helped bring poverty reduction content closer to the people.

Grassroots media officers are also the ones who directly grasp the people's thoughts and reflections, helping the government adjust its approach more appropriately. Building a strong grassroots media network not only serves poverty reduction, but also strengthens people's trust in policies and creates social consensus - a key factor in sustainable development.

With the approach of "investing in people", An Giang is gradually forming a dynamic and professional grassroots media team, contributing to turning poverty reduction work from policy into concrete actions, closely linked to the lives of each person.

Source: https://bvhttdl.gov.vn/nang-cao-nang-luc-truyen-thong-co-so-buoc-di-then-chot-trong-giam-ngheo-ben-vung-o-an-giang-20251110112336953.htm